ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
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ABC Friday Prime (8-11pm - 6.2 million and 1.4/5 in AD18-49): Opposite the 2014 World Series GM 3, ABC was the non-sports leader on Friday in Adults 18-49, beating NBC's season premiere/debut lineup by 8% (1.4/5 vs. 1.3/5). Despite facing the World Series, ABC's Friday night numbers held steady week to week in viewers and young adults.
· For the 5th consecutive week this season, ABC's Shark Tank (1.8/6) was Friday's #1 TV series in the key young adult sales demo. In the 9pm hour, Shark Tank beat the season premiere of NBC's Grimm by 20% in Adults 18-49 (1.8/6 vs.1.5/5).
· ABC's 20/20 (1.5/5) was the #2 series of the night in Adults 18-49 (tying NBC's Grimm premiere at 9pm and beating the Constantine debut head to head at 10pm). 20/20 was also the night's #1 newsmagazine in key Adults (AD18-49/AD25-54) over NBC's Dateline. 20/20 spiked week to week in Total Viewers (+26%), Adults 18-49 (+36%) and Adults 25-54 (+33%), marking best-since-premiere results on all three measures - since 9/26/14.
· Season to date, ABC's Friday delivery is up in Total Viewers (+16%) and Adults 18-49 (+13%), posting its highest-rated start to a season in 6 years with young adults - since the beginning of 2008-09.