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[10/28/14 - 08:37 AM]
ABC Is the Most-Watched Broadcast Net for the 2nd Straight Monday
ABC spins the numbers for Monday, October 27.

[via press release from ABC]

ABC Tops Monday with Dancing and Castle Up

Please Note: ABC was preempted in Dallas for local NFL coverage.

Monday Night (10/27/14) - ABC Total Viewer and Adult 18-49 Projections

DWTS: Live + 3 = 15.0 million/2.4 rating and Live + 7 = 15.4 million/2.5 rating

Castle: Live + 3 = 14.3 million/2.7 rating and Live + 7 = 15.6 million/3.0 rating

Fast Affiliate Live + Same Day Results:

ABC Monday Prime (8-11pm - 12.0 million and 2.0/6 in AD18-49): ABC (12.0 million) was the most-watched broadcaster on Monday for the 2nd week in a row, with Dancing (13.2 million) as the night's top non-sports program.

Dancing With the Stars (8-10pm - 13.2 million and 2.1/6 in AD18-49): Head to head from 8-10pm, ABC's Dancing with the Stars delivered more viewers than NBC's The Voice for the 2nd consecutive week (13.2 million vs. 12.1 million). DWTS built on its week-ago numbers in Total Viewers (+5% - 13.2 million vs. 12.6 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6) to deliver best-since-premiere results - since 9/15/14. Building 10% from its first to second hour among Adults 18-49, Dancing beat out Fox's Sleepy Hollow from 9-10pm for the 6th week running (by a best-yet +38% - 2.2/6 vs. 1.6/4). DWTS once again ranked as Monday's most social broadcast series (71,139 tweets).

Castle (10-11pm - 9.7 million and 1.9/5 in AD18-49): In the 10pm hour, ABC's Castle defeated CBS' NCIS: LA in Total Viewers (9.7 million vs. 8.6 million) and Adults 18-49 (1.9/5 vs. 1.6/5). The ABC drama was up week to week in Total Viewers (+10%) and Adults 18-49 (+27%) to tie its best numbers since its season premiere - since 9/29/14.

Quick Take for Monday, October 27, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched Broadcast Net for the 2nd Straight Monday

"Dancing with the Stars" Sees Best-Since-Premiere Results

"Dancing with the Stars" Leads NBC's "The Voice" in Total Viewers For the 2nd Week in a Row

ABC's "Castle" Outperforms CBS' "NCIS: LA" in Total Viewers and Adults 18-49 With Best-Since-Premiere Numbers

Please Note: ABC was preempted in Dallas for local NFL coverage.

Monday Night (10/27/14) - ABC Total Viewer and Adult 18-49 Projections

"DWTS:" Live + 3 = 15.0 million/2.4 rating and Live + 7 = 15.4 million/2.5 rating

"Castle:" Live + 3 = 14.3 million/2.7 rating and Live + 7 = 15.6 million/3.0 rating

ABC Monday Prime (8:00-11:00 p.m. - 12.0 million and 2.0/6 in AD18-49):

ABC (12.0 million) was the most-watched broadcaster on Monday for the 2nd week in a row, with "Dancing" (13.2 million) as the night's top non-sports program.

"Dancing with the Stars" (8:00-10:00 p.m. - 13.2 million and 2.1/6 in AD18-49):

Head to head from 8:00-10:00 p.m., ABC's "Dancing with the Stars" delivered more viewers than NBC's "The Voice" for the 2nd consecutive week (13.2 million vs. 12.1 million). "DWTS" built on its week-ago numbers in Total Viewers (+5% - 13.2 million vs. 12.6 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6) to equal best-since-premiere results - since 9/15/14. Building 10% from its first to second hour among Adults 18-49, "Dancing" beat out Fox's "Sleepy Hollow" from 9:00-10:00 p.m. for the 6th week running (by a best-yet +38% - 2.2/6 vs. 1.6/4). "DWTS" once again ranked as Monday's most social broadcast series (71,139 tweets).

"Castle" (10:00-11:00 p.m. - 9.7 million and 1.9/5 in AD18-49):

In the 10:00 p.m. hour, ABC's "Castle" defeated CBS' "NCIS: LA" in Total Viewers (9.7 million vs. 8.6 million) and Adults 18-49 (1.9/5 vs. 1.6/5). The ABC drama was up week to week in Total Viewers (+10%) and Adults 18-49 (+27%) to tie its best numbers since its season premiere - since 9/29/14.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/27/14. Nielsen Socialguide 10/27/14, Total Tweets +/- 3hrs during telecast.





  [october 2014]  
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· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· NCIS: LOS ANGELES (CBS)
· SLEEPY HOLLOW (FOX)
· VOICE, THE (NBC)





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