AMERICAN HEROES CHANNEL CELEBRATES BEST OCTOBER EVER IN PRIME AND TOTAL DAY DELIVERY
(Silver Spring, Md.) - Coming off of its best 3Q ever, American Heroes Channel (AHC) falls into its best October ever* in Prime for delivery among P2+ (188k) and HH (158k), marking 13 consecutive months of year-over-year Prime delivery gains among P2+, and 12 consecutive months of year-over-year Prime delivery gains among HH. The network also experienced its best performance ever in Total Day delivery among P2+ (133k) and HH (118k), demonstrating its 20th consecutive month of year-over-year gains in this day part among these two key demos.** 2014 continues to trend as the network's best year ever in Prime delivery among P2+ (224k) and HH (183k), as well as in Total Day delivery among P2+ (149k) and HH (129k).
Performance gains continued to be bolstered by premieres of network original series, including the new series, Ancient Assassins, which in October performed double-digits above AHC's Prime delivery average among P25-54 (+66%), M25-54 (+64%) and P2+ (+45%). In addition, the return of AHC's hit series America: Facts vs. Fiction performed double-digits above AHC's Prime delivery average among M25-54 (+64%), P25-54 (+38%), and P2+ (+18%).
October 2014 vs. October 2013: Primetime Delivery
HH +6% (158k vs. 149k)
P2+ +2% (188k vs. 184k)
P25-54 +14% (65k vs. 57k)
M25-54 +11% (42k vs. 38k)
October 2014 vs. October 2013: Total Day Delivery
HH +26% (118k vs. 94k)
P2+ +21% (133k vs. 110k)
P25-54 +41% (58k vs. 41k)
M25-54 +29% (40k vs. 31k)
YTD 2014 vs. 2013: Primetime Delivery
HH +16% (183k vs. 158k)
P2+ +17% (224k vs. 191k)
P25-54 +12% (74k vs. 66k)
M25-54 +4% (50k vs. 48k)
YTD 2014 vs. 2013: Total Day Delivery
HH +21% (129k vs. 107k)
P2+ +23% (149k vs. 121k)
P25-54 +22% (60k vs. 49k)
M25-54 +14% (42k vs. 37k)
About American Heroes Channel
American Heroes Channel (AHC) is a network from Discovery Communications that tells timeless stories in which a challenge appears - be it a situation or a villain - and a hero arises. Currently in 60 million homes, AHC provides a rare glimpse into major events that shaped our world, visionary leaders and unexpected heroes who made a difference, and the great defenders of our freedom. For more information, please visit AHCtv.com, facebook.com/AHCtelevision, or Twitter.com/AHC_TV . American Heroes Channel is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2.7 billion cumulative subscribers in 220 countries and territories.
# # #
*Network launched in January 2005 as Military Channel
** Source: Nielsen, NHI Calendar, 12/27/04-10/26/14, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).