LATEST HALLMARK CHANNEL ORIGINAL FILM, "THE GOOD WITCH'S WONDER," AVERAGES 2.5 MILLION VIEWERS AND MARKS THE NETWORK'S MOST WATCHED FILM OF 2014 TO DATE
Results Reinforce Popularity of The Good Witch Brand as Network Gears up to Debut Franchise as an Original Series in Early 2015
The world premiere of the Hallmark Channel's original movie, The Good Witch's Wonder, spellbound audiences Saturday night averaging 2.5 million total viewers and becoming the network's most watched film of 2014 to-date. The 7th installment in Hallmark Channel's longest running original movie franchise, the film debuted on October 25, 2014 at 9p ET/PT, as the network gears up to transition The Good Witch into a weekly original series. The series will launch in February 2015, with Catherine Bell reprising her signature role as Cassie Nightingale and Bailee Madison (Just Got With it; Trophy Wife; and Northpole ) and James Denton (Desperate Housewives) joining the cast in supporting roles.
"The Good Witch films have long been a popular mainstay on Hallmark Channel and Saturday's numbers make it clear that our viewers can't get enough of Cassie Nightingale," said Michelle Vicary, executive vice president of Crown Media Family Networks. "These results bode incredibly well for the launch of The Good Witch as the network's next primetime original series, which will allow fans to tune in week after week."
In The Good Witch's Wonder, Cassie Nightingale (Catherine Bell) finds herself with only days to plan her stepson Brandon's (Matthew Knight) wedding to Tara (Ashley Leggat) when the happy couple unexpectedly pushes up the date for their big day. Meanwhile, Martha (Catherine Disher), the newly elected mayor of Middleton has roped Cassie into chairing the silent auction to raise much-needed funds for her pet project, the Middleton Botanical Gardens. Audrey (Rachel Wilson), a new arrival in town, pops in to Cassie's store Bell, Book & Candle and the two instantly bond. Needing help in the store, Cassie immediately hires Audrey as her new store associate and she even pitches in and helps Cassie organize the auction. But, Audrey is hiding a secret past and suspicions start to swirl around her when the donated auction items are missing. With the use of her "special" powers - as well as some teamwork by the Mayor and Jake (Chris Potter), her husband and local Chief of Police - Cassie hopes to conjure up the truth before it's too late.
Source: The Nielsen Company, October 20-October 25, 2014.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.
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