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[10/28/14 - 08:48 AM]
"The Voice" Ranks as the #1 Show of the Night on the Big 4 in Every Key Demographic
NBC spins the numbers for Monday, October 27.

[via press release from NBC]

Monday Results (Note ABC carried NFL football in Dallas):

NBC ranked #1 Monday night among the Big 4 networks in adults 18-49 with:

· The #1 and #2 shows of the night on the Big 4, "The Voice" and "The Blacklist."

· "The Voice" up +9% week to week vs. last week's prelim 3.3 and up +6% vs. last week's official 3.4.

· "Blacklist" up +8% week to week.

· Wins in six of six primetime half-hours among the Big 4 in 18-49.

· The nightlong win in every key demo among the Big 4.

· "The Voice" (3.6/10 in 18-49, 12.1 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

· "The Voice" grew week to week by +9% in 18-49 versus last week's 3.3 in these preliminary fast-national ratings and +6% versus last week's 3.4 in official nationals. In total viewers, "The Voice" is up +2% versus last week's official-national result (12.098 million vs. 11.899 million)

· Versus the comparable telecast in the spring, this week's "Voice" is up +6% in 18-49 rating (3.6 vs. 3.4 for the Monday playoff-round episode on April 14) and up +2% in total viewers (12.098 million vs. 11.849 million)

· "The Blacklist" (2.6/7 in 18-49, 9.8 million viewers overall from 10-11 p.m. ET) ranked as the #2 show of the night on the Big 4 in adults 18-49, behind only "The Voice," with a week-to-week gain of +8% in adults 18-49 (2.6 vs. 2.4). In total viewers, "Blacklist" is at a three-week high, up +5% week to week (9.812 million vs. 9.338 million), for its most-watched episode since Oct. 6.

· "The Blacklist" finished #1 in the time period among ABC, CBS and NBC in every key measure, including total viewers, despite ABC's NFL preemption in the Dallas market. Pending updates, "The Blacklist" led the hour among those networks in adults 18-49 by a +37% margin over ABC's "Castle" (with a 2.6 vs. a 1.9) and by +63% versus CBS's "NCIS: LA" (2.6 vs. 1.6).

· L+7: "The Blacklist" has been jumping in L+7 by an average of +68% in 18-49 rating (from a 2.96 to a 4.98) and 6.4 million viewers (11.1 million vs. 17.5 million) going from L+SD to L+7.

· L+3: Last week's "Blacklist" grew by a season-high +65% in 18-49 (from a 2.45 to a 4.05 rating) and more than 4.6 million viewers overall (from 9.3 million to 14.0 million) going from L+SD to L+3. Last week's "Blacklist" was the #1 drama of the night in L+3 18-49 rating (4.05), while also #1 in ratings lift going from L+SD to L+3 (+1.60) and percentage lift (+65%).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 3.6... 4.3... 4.5
The Blacklist... 2.6... 4.2... 4.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 12.1 million... 14.0 million... 14.4 million
The Blacklist... 9.8 million... 14.6 million... 15.9 million

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 2.3/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [october 2014]  
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· BLACKLIST, THE (NBC)
· CASTLE (ABC)
· NCIS: LOS ANGELES (CBS)
· VOICE, THE (NBC)





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