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[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[via press release from NBC]

Thursday Primetime Results (Note that CBS carried NFL football in New Orleans and Charlotte):

· "Parenthood" (1.1/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) retained 92% of last week in adults 18-49 (1.1 vs. 1.2) and retained 97% in total viewers (3.850 million vs. 3.950 million), despite the return this week of CBS drama competition to the hour. In adults 25-54, "Parenthood" maintained 100% of last week (1.4 vs. 1.4).

· L+3: The previous week's "Parenthood" grew by +65% in 18-49 (from a 1.17 to a 1.93) and 1.9 million viewers overall (from 4.0 million to 5.9 million) going from L+SD to L+3.

· Upscale: "Parenthood" is the #1 most upscale primetime series on the Big 4 networks in, indexing at a 170 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results through the opening five weeks of the season, 100 represents an average concentration of those homes).

· "The Biggest Loser" (1.1/4 in 18-49, 4.4 million viewers overall from 8-9 p.m. ET) retained 92% of last week's 1.2 rating in adults 18-49, despite the return of CBS's "Big Bang Theory" to the Thursday schedule last night. In adults 18-34, "Biggest Loser" maintained 100% of its rating week to week (0.7 vs. 0.7).

· "Bad Judge" (0.9/3 in 18-49, 4.0 million viewers overall from 9-9:30 p.m. ET) retained 90% of last week's 18-49 rating versus last night's season premiere of CBS's "Two and a Half Men" in the time period.

· Versus its lead-in from "Biggest Loser," "Bad Judge" retained 82% in adults 18-49, 93% in adults 25-54 (1.3 vs. 1.4) and 100% in men 25-54 (0.9 vs. 0.9).

· "A-to-Z" (0.7/2 in 18-49, 2.6 million viewers overall from 9:30-10 p.m. ET) retained 78% of its lead-in from "Bad Judge" in adults 18-49 and 83% in men 18-49 (0.5 vs. 0.6).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 1.1... 1.4... 1.5
Bad Judge... 0.9... 1.3... 1.4
A-to-Z... 0.7... 0.9... 1.0
Parenthood ... 1.1... 1.9... 2.1

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 4.4 million... 5.1 million... 5.4 million
Bad Judge... 4.0 million... 5.0 million... 5.2 million
A-to-Z... 2.6 million... 3.1 million... 3.2 million
Parenthood ... 3.9 million... 5.8 million... 6.2 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.6/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2014]  
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· A TO Z (NBC)
· BAD JUDGE (NBC)
· BIG BANG THEORY, THE (CBS)
· BIGGEST LOSER, THE (USA)
· PARENTHOOD (NBC)
· TWO AND A HALF MEN (CBS)





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