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[11/05/14 - 08:51 AM]
"NBC News Decision 2014 Election Special" Currently Ranks #1 Among ABC, CBS and NBC in Adults 18-49
NBC spins the numbers for Tuesday, November 4.

[via press release from NBC]

Tuesday Results (Results are subject to change in official nationals due to numerous cutaways for local election coverage):

· A "Road to the Live Shows" encore recap episode of "The Voice" (2.3/7 in 18-49, 9.5 million viewers overall from 8-9 p.m. ET) ranks as the #1 show of the night on the Big 4 in adults 18-49. The "Voice" encore is also the #1 show of the night on ABC, CBS, NBC and Fox in men and women 18-49 and adults, men and women 25-54.

· In the time period, the encore "Voice" recap ranks #1 or tied for #1 among the Big 4 in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

· "Marry Me" (1.3/4 in 18-49, 5.0 million viewers overall from 9-9:30 p.m. ET) retained 87% of last week's 1.5 rating in adults 18-49, despite a lower lead-in this week from a "Voice" recap encore. "Marry Me" also retained 90% of last week's results in adults 18-34 (0.9 vs. 1.0) and adults 25-54 (1.8 vs. 2.0).

· Versus last night's lead-in from "The Voice," "Marry Me" retained 57% in adults 18-49, up from 52% last week.

· In the time period, "Marry Me" tied for #2 among the Big 4 nets in adults 18-34 (0.9) and adults 25-54 (1.4) and ranked #2 outright among those nets in women 18-34 (1.2) and women 18-49 (2.3).

· Upscale: "Marry Me" is the #1 most upscale new series (and #7 most upscale series overall) on the Big 4 networks in "most current" L+3 results through the opening five weeks of the season (144 index among adults 18-49 living in homes with $100K+ incomes).

· "About a Boy" (1.1/3 in 18-49, 4.1 million viewers overall from 9:30-10 p.m. ET) retained a season-high 85% of its adult 18-49 lead-in from "Marry Me," while also retaining 100% in adults 18-34 (0.9 vs. 0.9). In the time period "About a Boy" ranked #2 among the Big 4 in adults 18-34.

· In adults 18-34, "About a Boy" grew +13% week to week (from a 0.8 to a 0.9).

· "NBC News Decision 2014 Election Special" (1.0/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) currently ranks #1 among ABC, CBS and NBC in adults 18-49. The NBC News Special is currently #1 or tied for #1 among those nets in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Marry Me... 1.3... 1.5... 1.6
About a Boy... 1.1... 1.3... 1.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Marry Me... 5.0 million... 5.5 million... 5.6 million
About a Boy... 4.1 million... 5.0 million... 5.1 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2014]  
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· ABOUT A BOY (NBC)
· MARRY ME (NBC)
· VOICE, THE (NBC)





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