[11/11/14 - 08:41 AM]
"The Blacklist" Grows 4% Week to Week in Both 18-49 and Total Viewers, Matching Its Top 18-49 Rating Since October 13
NBC spins the numbers for Monday, November 10.

[via press release from NBC]

Monday Results (Note ABC carried NFL football in Charlotte):

NBC won Monday among the Big 4:

· With the #1 and #2 shows of the night in 18-49 ("Voice" and "Blacklist").

· Winning six of six half-hours in 18-49.

· By a +58% margin (3.0 vs. 1.9 for ABC and Fox).

· "The Voice" (3.2/9 in 18-49, 11.4 million viewers overall from 8-10 p.m. ET) grew +7% versus the comparable telecast in the spring (3.0/9 in 18-49 for the first live episode of "The Voice 6" on April 21) and ranked as the #1 show of the night on the Big 4 in adults 18-49 as well as adults 18-34, adults 25-54 and other key demos. In the time period, "The Voice" is #1 among ABC, CBS, NBC and Fox in every key demographic.

· "The Voice" is retaining 94% of last week's prelim fast-national rating (3.2 vs. 3.4) and 91% of last week's official-national 3.5, up from a comparable week-to-week retention of 88% in the spring (3.0 on April 21 vs. 3.4 on April 14).

· "The Blacklist" (2.5/7 in 18-49, 9.7 million viewers overall from 10-11 p.m. ET) grew +4% week to week in both 18-49 (2.5 vs. 2.4) and total viewers (9.693 million vs. 9.300 million), to match its top 18-49 rating since Oct. 13 and deliver its biggest overall audience since that same date. "The Blacklist" is the #2 show of the night on the Big 4 in 18-49, behind only "The Voice."

· In the time period, "The Blacklist" is #1 among ABC, CBS and NBC in every key measure.

· Note that "The Blacklist" added the most time-shifted viewers last week among Monday dramas on both a percentage basis and viewer basis in both 18-49 and total viewers going from these "live plus same day" ratings to "live plus three day." In "live plus seven day" ratings, "Blacklist" grows by +70% in 18-49 and more than 6.2 million viewers overall on average so far this season going from these L+SD numbers to L+7.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 3.2... 3.9... 4.1
The Blacklist... 2.5... 4.0... 4.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice... 11.4 million... 13.2 million... 13.6 million
The Blacklist... 9.7 million... 14.7 million... 16.0 million

Live Plus Three Days:

· Last week's "Blacklist" generated the seventh biggest total-viewer increase in U.S. TV history going from "live plus same day" to "live plus three day" Nielsens, increasing by 5.354 million.

· It was the biggest gain for "The Blacklist" since April 21 (+5.399 million).

· The increase made "The Blacklist" that night's #1 telecast in total viewers with 14.654 million viewers, ahead of all scripted competition as well as ABC's "Dancing With the Stars" (14.226 million), which had been #1 in L+SD results.

· In 18-49, "Blacklist" delivered a season-high +67% increase (from a 2.37 rating to a 3.97).

· Last week's "Blacklist" was the #1 drama of the night in:

· L+3 adults 18-49 (3.97).

· L+3 total viewers (14.654 million).

· 18-49 lift in both rating and percentage.

· Total-viewer lift in persons and percentage.

· The Voice" grew by +21% in adults 18-49 (from a 3.46 rating to a 4.17) and 1.8 million viewers overall (from 12.1 million to 13.9 million) going from "live plus same day" rating to L+3.

Live Plus Seven Days:

· So far this season, "Blacklist" is growing by +70% in 18-49 rating (from a 2.82 to a 4.79) and more than 6.2 million viewers (10.5 million to 16.7 million) going from L+SD to L+7.

· Monday's "Voice" is increasing by +26% in 18-49 rating (from a 3.86 to a 4.87) and 2.5 million viewers overall (12.8 million to 15.3 million).

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.0/8; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [november 2014]  


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