Bounce TV Posts Strongest Year in its History, Racks Up Impressive Double-Digit Viewership Gains In Prime and Total Day Households & Key Demos
Original Series Family Time is a Hit
ATLANTA (Jan. 2, 2015) - Bounce TV viewership continued to grow in 2014 as the nation's first-ever and rapidly-expanding broadcast television network for African Americans posted the most-watched year in its history.
In Primetime viewership for the year, Bounce TV racked up tremendous gains in households and targeted sales demos with increases of:
· +42% among HHs (159K)
· +22% among P18-49 (84K)
· +29% among P25-54 (94K)
On a Total Day basis, Bounce TV ended the year delivering 119K HHs, up +37% compared to 2013. The network also posted gains of 17% in A18-49 (69K) and +30% in A25-54 (78K).
Bounce TV premiered its most-watched original series to-date last year: Family Time finished its 10-week season in December with an average delivery of 150K HHs, 96K A18-49 and 108K A25-54.
Bounce TV was also the only African-American targeted network to grow viewership versus last year as the network cemented itself as the #2 ranked African-American targeted network in Primetime and Total Day Households, key sales demos and total viewership.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, documentaries, specials, game shows and inspirational faith-based programs. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.
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Source: Nielsen L+SD BTV 2013 (April 2013-Dec. 13)