AMERICAN HEROES CHANNEL CELEBRATES ITS BEST YEAR EVER IN PRIME AND TOTAL DAY DELIVERY WITH DOUBLE DIGIT GROWTH IN MAJOR DEMOS
--Original Series GUNSLINGERS, ANCIENT ASSASSINS and THE AMERICAN REVOLUTION Help Drive Growth--
(Silver Spring, Md.) - American Heroes Channel (AHC) announced today that 2014 was the network's best year ever in Prime delivery among all major demos including and P2+ (220k) and HH (181k), as well as in Total Day (6a-6a) among P2+ (148k) and HH (128k).* Having transitioned from the Military Channel in March 2014, AHC has become the #7 fastest-growing ad-supported cable network for Total Day delivery among P25-54.
Closing out 2014, AHC has demonstrated 22 consecutive months of year-over-year Total Day delivery gains among P2+ and HH; while demonstrating 14 consecutive months of year-over-year Prime delivery gains among HH.
The original series Gunslingers is AHC's #1 original series ever in Prime delivery among P2+ (503k), P25-54 (183k) and M25-54 (129k). The series debut on Sunday, July 20 at 10p broke the record for AHC's best Prime telecast ever for delivery among P2+ (696k) and HH (475k), and was the network's best original series debut ever for delivery among P25-54 (218k) and M25-54 (154k).
Other programming drivers for the year included:
· Premieres of The American Revolution in December 2014 saw double-digit delivery gains among M25-54 (+76%), HH (+52%), P25-54 (+53%), and P2+ (+42%) vs. the 2014 Prime average.
· Premieres of Ancient Assassins saw double-digit delivery gains among P25-54 (+40%), M25-54 (+31%) and P2+ (+11%) vs. the 2014 Prime average.
2014 vs. 2013: Primetime Delivery
HH +14% (181k vs. 159k)
P2+ +13% (220k vs. 194k)
P25-54 +11% (72k vs. 65k)
M25-54 +4% (49k vs. 47k)
W25-54 +33% (24k vs. 18k)
2014 vs. 2013: Total Day Delivery
HH +21% (128k vs. 106k)
P2+ +21% (148k vs. 122k)
P25-54 +23% (59k vs. 48k)
M25-54 +14% (41k vs. 36k)
W25-54 +64% (18k vs. 11k)
About American Heroes Channel
American Heroes Channel (AHC) is a network from Discovery Communications that tells timeless stories in which a challenge appears - be it a situation or a villain - and a hero arises. Currently in 60 million homes, AHC provides a rare glimpse into major events that shaped our world, visionary leaders and unexpected heroes who made a difference, and the great defenders of our freedom. For more information, please visit AHCtv.com, facebook.com/AHCtelevision, or Twitter.com/AHC_TV . American Heroes Channel is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 pay-tv programmer reaching nearly 3 billion cumulative subscribers in 220 countries and territories.
*Network launched in January 2005 as Military Channel
**Source: Nielsen, NHI Calendar, 12/27/04-12/28/14, L+SD, Time Period Averages, Prime (M-Su 8p-11p), Total Day (M-Su 6a-6a).