or


[01/06/15 - 08:43 AM]
Regular-Slot Debut of "The Celebrity Apprentice" Grows by 24% Versus the Premiere of the Prior Cycle
NBC spins the numbers for Monday, January 5.

[via press release from NBC]

Monday Results:

· The regular-slot debut of "The Celebrity Apprentice" (2.1/6 in 18-49, 6.6 million viewers overall from 8-10 p.m. ET) grew by +24% versus the premiere of the prior cycle (1.7 on Sunday, March 3, 2103) and is also up +17% versus the second episode of that previous cycle (1.8 on March 10, 2013). In total viewers, last night's regular-slot debut was up +28% versus the prior premiere (6.582 million vs. 5.150 million) and up +29% versus the previous cycle's second telecast (6.582 million vs. 5.083 million).

· Despite an earlier start time (8-10 p.m. on Monday vs. 9-11 on Sunday) and last night's competition from ABC's "Bachelor" premiere, "Apprentice" retained 91% of the prior night's special Sunday premiere in 18-49 (2.1 vs. 2.3) and retained 97% in total viewers (6.6 million vs. 6.8 million).

· Last night's "Celebrity Apprentice" tied ABC's "Bachelor" season premiere head to head from 8-10 p.m. in adults 18-49 and out-rated "Bachelor" in men 18-49, adults 25-54 and men 25-54 over those two hours.

· With its first telecast in a new Monday time period, "Apprentice" beat every 18-49 and total-viewer result for the prior cycle in the spring of 2013. With its first two telecasts, this cycle of "The Celebrity Apprentice" has now delivered the show's two highest ratings since the May 20, 2012 season finale.

· "State of Affairs" (1.0/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) maintained the 18-49 rating of its prior original two weeks ago (1.0 on Dec. 22) and grew by +9% in women 18-49 (1.1 to 1.2).

· "State of Affairs" will add substantial audience via time-shifting, with average growth in "live plus seven day" to date of +42% in 18-49 rating (from a 1.70 to a 2.42) and 2.9 million viewers overall (6.9 million vs. 9.8 million) going from L+SD to L+7.

In Late-Night Metered Markets Monday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE (NBC)
· BACHELOR, THE (ABC)
· STATE OF AFFAIRS (NBC)





most recent ratings | view all posts
[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Stays on Top with "Thursday Night Football"
The network's NFL coverage continues its reign in total viewers and adults 18-49.

[10/10/19 - 08:43 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in FOX Demo Victory
The network once again takes home the adults 18-49 crown while NBC remains the most-watched network.

[10/09/19 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Demo Crown
CBS likewise remains the most-watched broadcaster on Tuesday nights.

[10/08/19 - 08:29 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Top Demo Race
The network pulls in front of NBC among adults 18-49.

[10/07/19 - 08:25 AM]
Sunday's Broadcast Ratings: Another Week, Another Victory for "Sunday Night Football"
NBC wins the evening in total viewers and adults 18-49 while FOX gets its own NFL boost.

[10/06/19 - 09:44 AM]
Saturday's Broadcast Ratings: College Football Continues Reign for ABC
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/05/19 - 08:36 AM]
Friday's Broadcast Ratings: FOX Gets Boost from "WWE SmackDown"
The network's premiere installment leads the night among adults 18-49.

[10/04/19 - 08:59 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps FOX on Top
The network's NFL franchise dominates the evening in total viewers and adults 18-49.