[01/06/15 - 06:41 AM]
Velocity Ends 2014 in the Driver's Seat with Double-Digit Increases Among Target Demos
Velocity spins the numbers for 2014 to date.

[via press release from Velocity]



(Silver Spring, Md.) - Velocity, one of cable's fastest growing brands for men, earned double-digit ratings growth in primetime among key demos in 2014. The network rose an exceptional +33% in Men 18-34, +38% in Persons 18-34, +18% in Men 25-54 and +25% in Persons 25-54 in primetime delivery vs. 2013. Primetime ratings on the network also rose by double-digits vs. 2013 among key demos including Men 18-34 +29%, Persons 18-34 +20% and Persons 25-54 +18%. Velocity's double-digit growth was driven throughout the year by the success of the freshman series BITCHIN' RIDES, which became the highest delivering series in the network's history, and by returning programming including FANTOMWORKS, WHEELER DEALERS and OVERHAULIN'.

Velocity's Total Day ratings and delivery growth in 2014 and 4Q14 were also impressive with significant double-digit ratings gains among Persons and Men 25-54, Men 18-49, Persons and Men 18-34, Men 18+ and Persons 2+.

In 4Q14, among networks with fewer than 70 million households, Velocity was the #1 network for Men 25-54 in Primetime. Also in 4Q14, Velocity earned its highest-delivering quarter in network history for Households, Men 25-54, Men 18+ and Total Viewers P2+ in Primetime.

4Q2014 vs. 4Q2013 PRIME RATING
P25-54: +9%
M25-54: +13%
P18-34: +20%
M18-34: +29%

4Q2014 vs. 4Q2013 PRIME DELIVERY
HH: +13%
P25-54: +12%
M25-54: +12%
P18-49: +7%
M18-49: +10%
P18-34: +22%
M18-34: +33%
M18+: +12%
P2+: +13%

2014 vs. 2013 PRIME RATING
P25-54: +18%
M25-54: +6%
P18-49: +11%
P18-34: +20%
M18-34: +29%

2014 vs. 2013 PRIME DELIVERY
HH: +14%
P25-54: +25%
M25-54: +18%
P18-49: +20%
M18-49: +10%
P18-34: +38%
M18-34: +33%
M18+: +14%
P2+: +18%

4Q2014 vs. 4Q2013 TOTAL DAY RATING
HH: +18%
P25-54: +17%
M25-54: +38%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +20%
P2+: +20%

4Q2014 vs. 4Q2013 TOTAL DAY DELIVERY
HH: +34%
P25-54: +32%
M25-54: +44%
P18-49: +24%
M18-49: +27%
P18-34: +18%
M18-34: +25%
M18+: +35%
P2+: +34%

2014 vs. 2013 TOTAL DAY RATING
P25-54: +17%
M25-54: +22%
P18-49: +20%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +22%
P2+: +20%

2014 vs. 2013 TOTAL DAY DELIVERY
HH: +33%
P25-54: +34%
M25-54: +42%
P18-49: +29%
M18-49: +33%
P18-34: +30%
M18-34: +25%
M18+: +40%
P2+: +36%

*Prime rankings include DSNY and DSJR, but exclude NICK (Nov �13 and Nov '14), TOON (Nov '14), for tuning to less than <50% of available hours in Prime.

Source: Nielsen. Live+SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 60 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications, Inc.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

  [january 2015]  


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