[01/07/15 - 08:48 AM]
"Chicago Fire" Matches Its Prior Original in 18-49 Despite a Five-Week Break Between First-Run Episodes
NBC spins the numbers for Tuesday, January 6.

[via press release from NBC]

Tuesday Results:

· "Chicago Fire" (1.7/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) matched its prior original in 18-49(1.7 on Dec. 2), despite a five-week break between first-run episodes, and grew +6% versus the original before that (1.6 on Nov. 25).

· "Chicago Fire" tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those nets in women 18-49, women 25-54 and adults, men and women 18-34.

· "Chicago Fire" will grow substantially in L+7, with the series adding an average +56% in 18-49 rating and more than 3.5 million viewers going from these L+SD numbers to L+7 results.

· An encore telecast of "Parks and Recreation" (0.8/3 in 18-49, 2.5 million viewers overall from 8-9 p.m. ET) is the most-watched "Parks" encore since Thursday, June 16, 2011 (2.633 million from 9:31-10 p.m.).

· "Marry Me" (0.8/3 in 18-49, 2.0 million viewers overall from 9-9:30 p.m. ET) retained 100% of its adult 18-49 lead-in from "Parks," while also retaining 100% in adults 25-54 (1.0 each) and growing versus lead-in by +8% in women 25-54 (1.3 vs. 1.2).

· Upscale: "Marry Me'" delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current").

· "About a Boy" (0.8/3 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) retained 100% of its adult 18-49 lead-in from "Marry Me" for the first time.

· "About a Boy" built by +25% on its lead-in in adults 25-54 (1.0 vs. 0.8) and grew by +30% versus lead-in in total viewers.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Marry Me... 0.8... 1.0... 1.1
About a Boy... 0.8... 1.1... 1.2
Chicago Fire... 1.7... 2.5... 2.8

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Marry Me ... 2.0 million... 2.5 million... 2.6 million
About a Boy ... 2.7 million... 3.5 million... 3.8 million
Chicago Fire ... 6.7 million... 9.4 million... 10.1 million

L+7 Averages:

· Tuesday's "Voice" is growing by +26% in 18-49 rating (from a 3.73 to a 4.69) and 2.4 million viewers overall (12.8 million to 15.2 million) going from L+SD to L+7.

· "Marry Me" is increasing by +23% in 18-49 rating (from a 1.49 to a 1.84) and 747,000 viewers overall (5.7 million to 6.6 million) going from L+SD to L+7.

· "About a Boy" originals are increasing by +33% in 18-49 rating (from a 1.17 to a 1.56) and more than 1.1 million viewers overall (4.1 million to 5.3 million) going from L+SD to L+7.

· "Chicago Fire" first-runs have increased by +56% in 18-49 rating (from a 2.02 to a 3.15) and more than 3.5 million viewers overall (7.8 million vs. 11.4 million) going from L+SD to L+7.

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [january 2015]  


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