HGTV NOTCHES HIGHEST RATED NIGHT IN FIVE YEARS WITH "FIXER UPPER"
New York [For Immediate Release - January 22, 2015] Television's hottest husband and wife duo, Chip and Joanna Gaines, may not act or sing, but after the record breaking performance of their hit HGTV series Fixer Upper helped the network score its highest rated night overall since 2010,it's clear that they know how to make home renovations sizzle. In fact, on Tuesday, January 20, at 9 p.m. ET/PT, Fixer Upper garnered a 1.25 A25-54 rating. The series, which features a beautiful and successful couple who balance their renovation, restoration and remodeling business with parenting four young children, once again helped HGTV achieve its highest-rated Tuesday night in the network's history among A25-54 with a .78 rating. HGTV also ranked as the #2 cable network among A25-54 and W25-54 on Tuesday night and was the was the #1 cable network among upscale viewers W25-54.
"This level of performance for a relatively new series can only be described as spectacular," said Allison Page, general manager, HGTV and DIY Network. "HGTV fans have a deep connection with Chip and Joanna because they are relatable, fun and have a distinctive and appealing perspective on space and style."
Fixer Upper has attracted more than nine million viewers since its premiere on Tuesday, January 6, at 9 p.m. ET/PT.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).