VIEWERS CONTINUE TO BOOK SATURDAY NIGHTS WITH HALLMARK CHANNEL
LATEST ORIGINAL MOVIE PREMIERE, LOVE BY THE BOOK, MAKES NETWORK HIGHEST-RATED ON CABLE IN PRIMETIME AMONG HOUSEHOLDS
Film Averages a 2.0 HH Rating and 2 Million Total Viewers
Hallmark Channel chalked up another strong Saturday night with the January 24 premiere of Love by the Book garnering a 2.0 HH rating and reaching 2 million total viewers. Elevating Hallmark Channel to be the highest-rated cable net in primetime among households, the film also marked cable's top movie of the day and week. Additionally, in its 9-11pm time period, Love by the Book was the 2nd highest-rated and 2nd most-watched program among total viewers.
"The response we have seen around Hallmark Channel's original programming in the New Year has been phenomenal, underscoring the network's enduring appeal for viewers of all ages," said Michelle Vicary, executive vice president, programming & network publicity. "These results bode extremely well for the January 31st kick-off of our next big programming event, Countdown to Valentine's Day -- part of our mission to celebrate special holidays and occasions all year long -- and we look forward to delivering more of the heartwarming, romantic stories that our audience has come to know and love."
In Love by the Book, after a childhood filled with reading fairytales, bookstore owner Emma believes in handsome princes and happily ever afters. Unlike her happily married coworker Marilyn, Emma has yet to be swept away by her own prince charming. Trying to both find an idyllic love life and impress her store's investor, Frank, Emma balances time dating romantic suitor Landon and time at her store with Frank's nettlesome son, Eric. Although Landon demonstrates real knight and shining armor potential with his romantic overtures, he doesn't understand her priorities or support her passions like Eric does. As Emma weighs fairytale courtship against genuine commitment, she learns that real love has more layers than storybook romances.
Source: The Nielsen Company, January 19-January 25, 2015
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.
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