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[01/28/15 - 08:47 AM]
"Parks and Recreation" Matches Last Week's 18-49 Rating and Remains Within 0.1 of Its Strong Season Debut
NBC spins the numbers for Tuesday, January 27.

[via press release from NBC]

Tuesday Results (updated with L+3 and L+7 projections below):

· "Parks and Recreation" (1.4/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) matched last week's 18-49 rating (1.4), and remains within 0.1 of the shows' strong season debut (1.5 on Jan. 13). Last night's 8 p.m. "Parks" ranked #1 in the time period among the Big 4 in adults 18-34 and women 18-34.

· Last night's "Parks and Recreation" is up +40% versus what the show was averaging at the end of last season in adults 18-49 (1.0 with its final four episodes on Thursday nights last April) and is also up +17% versus the show's third week last season in adults 18-49 (1.4 vs. 1.2 from 8-8:31 p.m. on Thursday, Oct. 10, 2013).

· Upscale: "Parks" is this season's #1 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 168 index, "most current" L+3 results, 100 represents an average concentration of those homes).

· A second telecast of "Parks and Recreation" (1.3/4 in 18-49, 2.9 million viewers overall from 8:30-9 p.m. ET) ranked #1 or tied for #1 in the time period among the Big 4 in adults, men and women 18-34. The 8:30 "Parks" retained 93% of both the prior week's 1.4 rating in the 8:30 half-hour and last night's 1.4 lead-in from the 8 p.m. "Parks."

· "Marry Me" (0.7/2 in 18-49, 2.3 million viewers overall from 9-9:30 p.m. ET) matched its prior rating (0.7 on Jan. 13) after being preempted last week, and is currently up +4% versus its prior telecast in total viewers (2.252 million vs. 2.175 million), pending updates. "Marry Me" is also up versus that previous episode in adults 18-34 (0.5 vs. 0.4) and women 18-49 (1.0 vs. 0.9).

· Upscale: "Marry Me'" delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current").

· "About a Boy" (0.8/2 in 18-49, 2.8 million viewers overall from 9:30-10 p.m. ET) built on its 18-49 lead-in from "Marry Me" for a second straight telecast and has now matched or improved on its lead-in for three consecutive telecasts.

· An encore telecast of "Chicago Fire" (0.8/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET) grew from half-hour to half-hour by +13% in adults 18-49 (0.8 to 0.9) and +10% in adults 25-54 (1.0 to 1.1), despite the 10 p.m. hour. The "Chicago Fire" rebroadcast held steady or grew half-hour to half-hour in every key demo.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Parks and Rec... 1.4... 1.8... 1.9
Parks and Rec... 1.3... 1.8... 1.9
Marry Me... 0.7... 0.9... 0.9
About a Boy... 0.8... 1.0... 1.1

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Parks and Rec ... 3.5 million... 4.3 million... 4.5 million
Parks and Rec ... 2.9 million... 3.7 million... 3.9 million
Marry Me ... 2.3 million... 2.6 million... 2.7 million
About a Boy ... 2.8 million... 3.6 million... 3.8 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.9/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.9/3 in metered-market households with an encore) trailed CBS's "Late Late Show" (1.3/4. In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· PARKS & RECREATION (NBC)





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