truTV's "Impractical Jokers" Returns With 2 Million Viewers For Season Four Premiere
truTV's Impractical Jokers scored a big launch with its season four debut on Thursday, Jan. 29, drawing over 2 million viewers in Live +3 delivery to make it the hit series' most-watched episode since January 20 14. The telecast has gained +63% more total viewers in Live +3 compared to its Live + Same Day performance, along with +56% more adults 18-49.
Impractical Jokers did especially well in key demos, with an audience of 1.4 million adults 18-49. The show is immensely popular among females, as well, growing by +59% in Live +3 delivery of women 18-49 and +41% in delivery of women 18-34, compared to its Live + Same Day performance.
Ever since they were in high school together, the four friends at the center of Impractical Jokers, Q, Murr, Joe and Sal, have challenged one another to do ridiculous things in public. Now all grown up, they are capturing their extreme dares on hidden camera, complete with unsuspecting strangers' amused, confused, or flabbergasted reactions.
After completing each dare, the guys are given a thumbs-up or a thumbs-down to determine who succeeded under pressure and who collapsed in defeat. Then at the end of each episode, the one with the most fails must face a mortifying punishment with truly humiliating consequences.
Impractical Jokers premiered to critical acclaim in December 2011 and quickly became one of truTV's biggest hits, especially among young adults. The show ranked as ad-supported cable's #1 show in its time slot with adults 18-34 in 2014 and ranked among the Top 3 programs in the time slot with adults 18-49.
New episodes of Impractical Jokers premiere on truTV Thursdays at 10pm ET / PT. The series is produced by NorthSouth Productions (Say Yes to the Dress: Atlanta, Double Divas),with Charlie DeBevoise and Mark Hickman se rving as executive producers.
truTV takes viewers on a fun ride that surprises and entertains. The network delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Friends of the People, Breaking Greenville, Branson Famous, Hack My Life, Fake Off, Hair Jacked, How to Be a Grown-Up, Barmageddon, Hardcore Pawn and South Beach Tow. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.