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[02/11/15 - 08:34 AM]
For the 2nd Week in a Row, ABC Earns Second to CBS on Tuesday Night
ABC spins the numbers for Tuesday, February 10.

[via press release from ABC]

Fresh Off the Boat Opens as Tuesday's Top Comedy - Agent Carter and Forever are Up

Tuesday Prime (8-11pm - 4.9 million and 1.4/4 in AD18-49): For the 2nd week in a row, ABC ranked #2 on Tuesday to CBS' original drama lineup in Total Viewers (4.9 million) and Adults 18-49 (1.4/4).

Fresh Off the Boat (8-9pm - 5.9 million and 1.7/6 in AD18-49): Building on the half-hour in Adults 18-49 (1.7/6 to 1.8/6) from 8-9pm, ABC's back-to-back episodes of Fresh Off the Boat opened as Tuesday's Top 2 comedy telecasts, dominating NBC's back-to-back episodes of Parks & Recreation by 70% (1.7/6 vs. 1.0/3). In addition to beating Parks & Rec head to head, Fresh Off the Boat also delivered much higher ratings than original comedies from 9-10pm on Fox and NBC: New Girl (1.3/4), The Mindy Project (1.0/3), Marry Me (0.8/2) and About a Boy (0.8/3).

· Among Adults 18-49 (1.7/6 and 1.8/6), the new ABC comedy scored Tuesday's Top 2 highest rated comedy telecasts in nearly 4 months, behind only The Voice-led Marry Me on 10/21/14 at a 1.8 rating. In Total Viewers (6.0 million and 5.8 million), Fresh Off the Boat drew Tuesday's two biggest comedy audiences since the debut telecast of Marry Me out of The Voice on 10/14/14.

· In viewers and young adults, the 8pm time-period premiere of Fresh Off the Boat (6.0 million and 1.7/6) paced well ahead of the debut of Selfie in September and its subsequent telecasts to deliver ABC's best original comedy performance in the half-hour period since May 2012 - since Last Man Standing on 5/8/12.

Marvel's Agent Carter (9-10pm - 4.2 million and 1.4/4 in AD18-49): At 9pm, ABC's Marvel's Agent Carter was up week to week among Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), taking second in the hour over original comedies on NBC (Marry Me/About a Boy = 0.8/2) and Fox (New Girl/The Mindy Project = 1.1/3). The new ABC drama also held second in the slot with Total Viewers (4.2 million).

Forever (10-11pm - 4.6 million and 1.1/4 in AD18-49): At 10pm, ABC's Forever was up 22% week to week in Adults 18-49 (1.1/4 vs 0.9/3) to match its best number since the start of December - since 12/2/14. Boasting strong year-to-year time-period improvement, Forever grew its hour from the year-ago night by 48% in Total Viewers and by 53% in Adults 18-49 (Killer Women = 3.0 million and 0.7/2 on 2/11/14).

Quick Take for Tuesday, February 10, 2015 (Fast Affiliate Live + Same Day Ratings)

For the 2nd Week in a Row, ABC Earns Second to CBS on Tuesday Night

"Fresh Off the Boat" Opens as Tuesday's No. 1 Comedy with the Night's Highest-Rated Comedy Telecasts in Nearly 4 Months

"Marvel's Agent Carter" Builds its Adult 18-49 Audience Week to Week

"Forever" Surges 22% in Adults 18-49 to Equal its Top Rating Since Early December

Tuesday Night (02/10/15) -- ABC Total Viewer and Adult 18-49 Projections

"Fresh Off the Boat:" Live + 3 = 8.4 million/2.3 rating and Live + 7 = 9.0 million/2.5 rating

"Fresh Off the Boat:" Live + 3 = 8.1 million/2.4 rating and Live + 7 = 8.7 million/2.6 rating

"Agent Carter:" Live + 3 = 6.0 million/1.9 rating and Live + 7 = 6.6 million/2.1 rating

"Forever:" Live + 3 = 7.5 million/1.8 rating and Live + 7 = 8.4 million/2.0 rating

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 4.9 million and 1.4/4 in AD18-49):

For the 2nd week in a row, ABC ranked No. 2 on Tuesday to CBS' original drama lineup in Total Viewers (4.9 million) and Adults 18-49 (1.4/4).

"Fresh Off the Boat" (8:00-9:00 p.m. - 5.9 million and 1.7/6 in AD18-49):

Building on the half-hour in Adults 18-49 (1.7/6 to 1.8/6) from 8:00-9:00 p.m., ABC's back-to-back episodes of "Fresh Off the Boat" opened as Tuesday's Top 2 comedy telecasts, dominating NBC's back-to-back episodes of "Parks & Recreation" by 70% (1.7/6 vs. 1.0/3). In addition to beating "Parks & Rec" head to head, "Fresh Off the Boat" also delivered much higher ratings than original comedies from 9:00-10:00 p.m. on Fox and NBC: "New Girl" (1.3/4), "The Mindy Project" (1.0/3), "Marry Me" (0.8/2) and "About a Boy" (0.8/3).

· Among Adults 18-49 (1.7/6 and 1.8/6), the new ABC comedy scored Tuesday's Top 2 highest-rated comedy telecasts in nearly 4 months, behind only "The Voice"-led "Marry Me" on 10/21/14 at a 1.8 rating. In Total Viewers (6.0 million and 5.8 million), "Fresh Off the Boat" drew Tuesday's two biggest comedy audiences since the debut telecast of "Marry Me" out of "The Voice" on 10/14/14.

· In viewers and young adults, the 8:00 p.m. time-period premiere of "Fresh Off the Boat" (6.0 million and 1.7/6) paced well ahead of the debut of "Selfie" in September and its subsequent telecasts to deliver ABC's best original comedy performance in the half-hour since May 2012 - since "Last Man Standing" on 5/8/12.

"Marvel's Agent Carter" (9:00-10:00 p.m. - 4.2 million and 1.4/4 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agent Carter" was up week to week among Adults 18-49 (+8% - 1.4/4 vs. 1.3/4), taking second in the hour over original comedies on NBC ("Marry Me"/"About a Boy" = 0.8/2) and Fox ("New Girl"/"The Mindy Project" = 1.1/3). The new ABC drama also held second in the slot with Total Viewers (4.2 million).

"Forever" (10:00-11:00 p.m. - 4.6 million and 1.1/4 in AD18-49):

At 10:00 p.m., ABC's "Forever" jumped 22% week to week in Adults 18-49 (1.1/4 vs 0.9/3) to match its best number since the start of December - since 12/2/14. Boasting strong year-to-year time-period improvement, "Forever" grew its hour from the year-ago night by 53% in Total Viewers and by 57% in Adults 18-49 ("Killer Women" = 3.0 million and 0.7/2 on 2/11/14).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/10/15.





  [february 2015]  
S
M
T
W
T
F
S


· ABOUT A BOY (NBC)
· FOREVER (ABC)
· FRESH OFF THE BOAT (ABC)
· KILLER WOMEN (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENT CARTER (ABC)
· MINDY PROJECT, THE (HULU)
· NEW GIRL (FOX)
· PARKS & RECREATION (NBC)
· SELFIE (ABC)
· VOICE, THE (NBC)





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