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[02/20/15 - 08:42 AM]
Despite Special "2.5 Men" Competition, "Blacklist" Maintains 100% of Last Week's Rating
NBC spins the numbers for Thursday, February 19.

[via press release from NBC]

DESPITE SPECIAL "2.5 MEN" COMPETITION, "BLACKLIST" MAINTAINS 100% OF LAST WEEK'S RATING; "ALLEGIANCE" GROWS +29% OR 0.2 OF A POINT AT 10 P.M.

"BLACKLIST" -- WHICH LAST WEEK JUMPED BY A SERIES-RECORD +85% IN L+3 AMONG ADULTS 18-49 AND VAULTED FROM #7 TO #1 IN TOTAL VIEWERS GOING FROM L+SD TO L+3 -- MORE THAN DOUBLES LAST NIGHT'S LEAD-IN

Thursday Primetime Results:

· "The Blacklist" (1.7/5 in 18-49, 7.5 million viewers overall from 9-10:01 p.m. ET) maintained 100% of last week's adult 18-49 rating, despite special competition last night from the "Two and a Half Men" series finale.

· "The Blacklist" built by +113% on its 18-49 lead-in, while in the same time period, ABC's "Scandal" built by +28% (2.5 to 3.2) and CBS and Fox were flat or down versus lead-in.

· "The Blacklist" increased by +70% versus NBC's 18-49 season average in the time period prior to "Blacklist" (1.7 vs. 1.0, L+SD non-sports) and is up +103% versus NBC's total-viewer season average in the hour (7.490 million vs. 3.689 million).

· "The Blacklist" will grow substantially in L+3 - Last week's "Blacklist" grew by a series-record +85% in 18-49 rating (1.72 to 3.18) and in total viewers by 4.9 million persons (8.2 million to 13.1 million).

· L+7 ESTIMATES: 3.4 in 18-49, 13.4 million viewers overall

· Last week's "Blacklist" jumped from #7 for the night to #1 in total viewers going from L+SD (8.2 million) to L+3 (13.1 million).

· UPSCALE: "The Blacklist" was last week's most upscale Thursday primetime telecast on the Big 4 in L+SD, indexing at a 134 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

· "Allegiance" (0.9/3 in 18-49, 3.4 million viewers overall from 10:01-11 p.m. ET) jumped by +29% or 0.2 of a rating point from week to week in adults 18-49 (0.9 vs. 0.7). In adults 18-34, "Allegiance" increased week to week by 0.2 or +67% (0.5 vs. 0.3).

· Upscale: "Allegiance" delivers a strong concentration of upscale viewers, indexing at a 134 for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current" including L+3).

· "Allegiance" will grow significantly in L+3 - Last week's "Allegiance" increased by +45% in 18-49 rating (0.75 to 1.09) and in total viewers by more than 1.5 million persons (3.7 million to 5.2 million).

· "The Slap" (0.8/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) maintained its 18-49 rating from half-hour to half-hour (0.8 vs. 0.8) and grew +20% in women 18-34 (0.5 to 0.6).

· "The Slap" will grow significantly in L+3 - Last week's "The Slap" increased by +31% in 18-49 rating (1.11 to 1.45) and in total viewers by more than 1.2 million persons (5.1 million to 6.4 million).

· Upscale: "The Slap" delivers a strong concentration of upscale viewers, indexing at a 120 in L+SD last week for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Blacklist... 1.7... 3.1... 3.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Blacklist... 7.5 million... 12.4 million... 13.4 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.7/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 1.0/5.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2015]  
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· ALLEGIANCE (NBC)
· BLACKLIST, THE (NBC)
· SLAP, THE (NBC)
· TWO AND A HALF MEN (CBS)





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