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[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (2/27/15):

ABC (6.091 million viewers, #2; adults 18-49: 1.2, #1) was still the network to beat on Friday with its mix of "Last Man Standing" (7.250 million viewers, #3; adults 18-49: 1.4, #1), "Cristela" (5.674 million viewers, #8; adults 18-49: 1.0, #7), a repeat "Shark Tank" (5.912 million viewers, #6; adults 18-49: 1.2, #T3) and "20/20" (5.899 million viewers, #7; adults 18-49: 1.3, #2).

CBS (7.800 million viewers, #1; adults 18-49: 1.0, #T2) then was the most-watched broadcaster with the Friday premiere of "The Amazing Race" (6.148 million viewers, #5; adults 18-49: 1.1, #T5), a new "Hawaii Five-0" (9.467 million viewers, #1; adults 18-49: 1.1, #T5) and a repeat "Blue Bloods" (7.784 million viewers, #2; adults 18-49: 0.7, #9).

Next up was NBC (5.128 million viewers, #3; adults 18-49: 1.0, #T2) with an encore of "The Night Shift" (3.004 million viewers, #9; adults 18-49: 0.5, #11) and a two-hour "Dateline NBC" (6.190 million viewers, #4; adults 18-49: 1.2, #T3).

Next up was FOX (2.255 million viewers, #4; adults 18-49: 0.7, #4) with fresh installments from "World's Funniest Fails" (2.836 million viewers, #10; adults 18-49: 0.8, #8) and "Glee" (1.674 million viewers, #11; adults 18-49: 0.6, #10).

And finally, a new "Hart of Dixie" (1.189 million viewers, #12; adults 18-49: 0.4, #T12) and repeats of "Whose Line Is It Anyway?" (0.881 million viewers, #13; adults 18-49: 0.3, #14) and another "Whose Line Is It Anyway?" (0.862 million viewers, #14; adults 18-49: 0.4, #T12) on The CW (1.030 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening. In the netlet's target demo (women 18-34), said trio posted a 0.5, 0.4 and 0.3 rating, respectively.

Week-to-week changes (adults 18-49):
+20.00% - Dateline NBC (vs. 2/13/15)
+11.11% - Cristela
+7.69% - Last Man Standing
0.00% - World's Funniest Fails
0.00% - Glee
0.00% - Hart of Dixie
-18.75% - 20/20
-21.43% - Hawaii Five-0
-26.67% - The Amazing Race (vs. 2/25/15)

Year-to-year changes (adults 18-49):
+16.67% - Last Man Standing (vs. Last Man Standing)
+14.29% - World's Funniest Fails (vs. Bones (Repeat))
0.00% - Cristela (vs. The Neighbors)
0.00% - Glee (vs. Enlisted/Raising Hope)
-4.00% - Dateline NBC (vs. Grimm/Hannibal)
-11.11% - Hart of Dixie (vs. Whose Line Is It Anyway? (Repeats))
-15.38% - The Amazing Race (vs. Undercover Boss)
-21.43% - Hawaii Five-0
-27.78% - 20/20

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; CBS's "Late Show with David Letterman," 2.3/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.3/6; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/5 in metered-market households with an encore) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2)

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/28/14):

Absent the Olympics, ABC (6.905 million viewers, #2; adults 18-49: 1.7, #1) returned to the top spot on Friday with its mix of "Last Man Standing" (6.588 million viewers, #6; adults 18-49: 1.2, #T7), "The Neighbors" (4.520 million viewers, #9; adults 18-49: 1.0, #10), "Shark Tank" (7.834 million viewers, #3; adults 18-49: 2.1, #1) and "20/20" (7.328 million viewers, #5; adults 18-49: 1.8, #2).

CBS (9.968 million viewers, #1; adults 18-49: 1.4, #2) then snagged the silver with originals from "Undercover Boss" (7.666 million viewers, #4; adults 18-49: 1.3, #6), "Hawaii Five-0" (10.441 million viewers, #2; adults 18-49: 1.4, #T3) and "Blue Bloods" (11.798 million viewers, #1; adults 18-49: 1.4, #T3).

Next up was NBC (4.923 million viewers, #3; adults 18-49: 1.2, #3) and its lineup of "Dateline NBC" (6.221 million viewers, #7; adults 18-49: 1.2, #T7), "Grimm" (5.194 million viewers, #8; adults 18-49: 1.4, #T3) and the return of "Hannibal" (3.354 million viewers, #11; adults 18-49: 1.1, #9).

Meanwhile, FOX (2.603 million viewers, #4; adults 18-49: 0.7, #4) served up a repeat of "Bones" (3.388 million viewers, #10; adults 18-49: 0.7, #11) followed by originals from "Enlisted" (1.845 million viewers, #12; adults 18-49: 0.6, #T12) and "Raising Hope" (1.793 million viewers, #13; adults 18-49: 0.6, #T12).

And finally, repeats of "Whose Line Is It Anyway?" (1.343 million viewers, #15; adults 18-49: 0.4, #15), another "Whose Line Is It Anyway?" (1.434 million viewers, #14; adults 18-49: 0.5, #14) and "Star-Crossed" (0.551 million viewers, #16; adults 18-49: 0.2, #16) on The CW (0.969 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Whose Line" posted a 0.4 rating at 8:00/7:00c and 0.5 rating at 8:30/7:30c while "Star-Crossed" managed a 0.1 rating.

Week-to-week changes (adults 18-49):
+23.53% - Shark Tank
+20.00% - 20/20
0.00% - Raising Hope (vs. 2/7/14)
-6.67% - Grimm (vs. 1/24/14)
-9.09% - The Neighbor (vs. 1/31/14)
-12.50% - Blue Bloods (vs. 1/31/14)
-14.29% - Enlisted (vs. 2/7/14)
-14.29% - Dateline NBC (vs. 1/24/14)
-17.65% - Hawaii Five-0 (vs. 1/31/14)
-20.00% - Last Man Standing (vs. 1/31/14)
-23.53% - Undercover Boss (vs. 1/31/14)

Year-to-year changes (adults 18-49):
+75.00% - Hawaii Five-0 (vs. Blue Bloods (Repeat))
+40.00% - Blue Bloods (vs. Blue Bloods (Repeat))
+20.00% - 20/20
+18.18% - Undercover Boss (vs. Undercover Boss (Repeat))
+10.53% - Shark Tank
+10.00% - Hannibal (vs. Rock Center With Brian Williams)
+7.69% - Grimm (vs. Dateline NBC)
-7.69% - Dateline NBC
-25.00% - Raising Hope (vs. Touch)
-25.00% - Enlisted (vs. Touch)
-25.00% - Last Man Standing
-28.57% - The Neighbors (vs. Malibu Country)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.8/9; CBS's "Late Show with David Letterman," 2.7/6; and ABC's "Jimmy Kimmel Live," 2.2/5 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.6/7; "Late Show," 0.5/2 and "Jimmy Kimmel Live," 0.7/3 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (2.2/7 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.9/5 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.2/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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