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[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.

[via press release from NBC]

Sunday Results:

· An encore telecast of "The Voice" (1.2/4 in 18-49, 5.1 million viewers overall from 7-9 p.m. ET) grew by +88% from its first half-hour to its fourth in adults 18-49 (0.8 to 1.5) and +47% or 2.0 million persons in total viewers (4.2 million to 6.2 million).

· Versus a year-ago Sunday encore, "The Voice" is up +9% in 18-49 (1.2 vs. 1.1 from 9:04-11:08 p.m. ET on March 2, 2014, the night of last year's Academy Awards) and up +51% in total viewers (5.115 million vs. 3.387 million),

· "Dateline NBC" averaged a 0.8/2 in 18-49 and 3.9 million viewers overall from 9-11 p.m. ET.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· DATELINE NBC (NBC)
· VOICE, THE (NBC)





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