HALLMARK CHANNEL'S NEWEST ORIGINAL PRIMETIME SERIES, "GOOD WITCH," BOOSTS THE NETWORK TO BE THE MOST-WATCHED AND HIGHEST-RATED IN ITS SATURDAY 8 PM TIME PERIOD
The Series' 2nd Episode Averages a 2.5 Million Total Viewers and a 2.4 HH Rtg.
Following the successful kickoff of Hallmark Channel's newest original scripted series, Good Witch, the Saturday, March 7th second episode premiere spellbound viewers yet again, averaging 2.5 million total viewers and a 2.4 HH rating, according to Live+3 data. Additionally, the series debut to-date catapulted Hallmark Channel to be the most-watched and highest-rated network among HHs and W25-54 in its 8pm time period.
Good Witch follows the adventures of Cassie Nightingale (Catherine Bell), Middleton's favorite enchantress, and her teenage daughter Grace (Bailee Madison), who shares her mom's special intuition. When New York transplants, Dr. Sam Radford (James Denton) and his son move in next door to the Grey House, they are immediately spellbound by the mother-daughter duo. But it quickly becomes apparent that Sam and Cassie may not see eye to eye. With her signature charm, Cassie attempts to bring everyone together, ensuring all of Middleton is in for change, big surprises and, of course, a little bit of magic.
Source: Nielsen (3/7/15), Live+3 coverage area ratings and impressions.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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