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[03/14/15 - 09:02 AM]
Friday's Broadcast Ratings: CBS Takes Top Spots in Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (3/13/15):

CBS (9.300 million viewers, #1; adults 18-49: 1.4, #1) was the network to beat on Friday with its mix of "The Amazing Race" (6.823 million viewers, #5; adults 18-49: 1.5, #T2), "Hawaii Five-0" (9.793 million viewers, #2; adults 18-49: 1.3, #4) and "Blue Bloods" (11.285 million viewers, #1; adults 18-49: 1.5, #T2).

ABC (6.118 million viewers, #2; adults 18-49: 1.3, #2) then was a close second with originals from "Last Man Standing" (7.021 million viewers, #4; adults 18-49: 1.2, #T5), "Cristela" (5.271 million viewers, #7; adults 18-49: 1.0, #8), "Shark Tank" (7.221 million viewers, #3; adults 18-49: 1.8, #1) and "20/20" (4.989 million viewers, #8; adults 18-49: 1.1, #7).

Next up was NBC (4.605 million viewers, #3; adults 18-49: 1.0, #3) with a repeat of "Grimm" (2.641 million viewers, #10; adults 18-49: 0.5, #11) plus a two-hour "Dateline NBC" (5.587 million viewers, #6; adults 18-49: 1.2, #T5).

Meanwhile, FOX (2.370 million viewers, #4; adults 18-49: 0.8, #4) served up the spring finale of "World's Funniest Fails" (2.685 million viewers, #9; adults 18-49: 0.8, #9) and a new "Glee" (2.055 million viewers, #11; adults 18-49: 0.7, #10).

And finally, repeats of "Hart of Dixie" (0.801 million viewers, #12; adults 18-49: 0.2, #T12), "Whose Line Is It Anyway?" (0.663 million viewers, #13; adults 18-49: 0.2, #T12) and another "Whose Line Is It Anyway?" (0.655 million viewers, #14; adults 18-49: 0.1, #14) closed out the evening on The CW (0.730 million viewers, #5; adults 18-49: 0.2, #5). In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.1 and 0.1 rating, respectively.

Week-to-week changes (adults 18-49):
+25.00% - The Amazing Race
+16.67% - Glee
+8.33% - Hawaii Five-0
+7.14% - Blue Bloods
0.00% - Cristela (vs. 2/27/15)
0.00% - World's Funniest Fails
-5.26% - Shark Tank
-7.69% - Dateline NBC
-14.29% - Last Man Standing (vs. 2/27/15)
-15.38% - 20/20 (vs. 2/27/15)

Year-to-year changes (adults 18-49):
+60.00% - World's Funniest Fails (vs. Rake)
+50.00% - Last Man Standing (vs. Last Man Standing (Repeat))
+27.27% - Glee (vs. Enlisted/Raising Hope)
+15.38% - The Amazing Race (vs. Undercover Boss)
+11.11% - Cristela (vs. The Neighbors)
0.00% - Blue Bloods
-4.00% - Dateline NBC (vs. Grimm/Hannibal)
-5.26% - Shark Tank
-7.14% - Hawaii Five-0
-42.11% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/14/14):

ABC (6.318 million viewers, #2; adults 18-49: 1.6, #1) kept its demo win streak alive on Friday with its mix of a "Last Man Standing" (4.898 million viewers, #8; adults 18-49: 0.8, #10) repeat followed by originals from "The Neighbors" (3.918 million viewers, #9; adults 18-49: 0.9, #T8), "Shark Tank" (7.416 million viewers, #3; adults 18-49: 1.9, #T1) and "20/20" (7.130 million viewers, #4; adults 18-49: 1.9, #T1).

CBS (9.717 million viewers, #1; adults 18-49: 1.4, #2) then took home the silver with the season finale "Undercover Boss" (7.075 million viewers, #5; adults 18-49: 1.3, #6) alongside new episodes of "Hawaii Five-0" (10.057 million viewers, #2; adults 18-49: 1.4, #5) and "Blue Bloods" (12.019 million viewers, #1; adults 18-49: 1.5, #4).

Next up was NBC (4.796 million viewers, #3; adults 18-49: 1.2, #3) with fresh installments of "Dateline NBC" (6.389 million viewers, #6; adults 18-49: 1.2, #7), "Grimm" (5.406 million viewers, #7; adults 18-49: 1.6, #3) and "Hannibal" (2.592 million viewers, #10; adults 18-49: 0.9, #T8).

Meanwhile, FOX (1.733 million viewers, #4; adults 18-49: 0.5, #4) offered up the relocated "Rake" (1.911 million viewers, #11; adults 18-49: 0.5, #T12) alongside new episodes of "Enlisted" (1.567 million viewers, #12; adults 18-49: 0.6, #11) and "Raising Hope" (1.546 million viewers, #13; adults 18-49: 0.5, #T12).

And finally, The CW (1.154 million viewers, #5; adults 18-49: 0.4, #5) closed out the evening with repeats of "Whose Line Is It Anyway?" (1.318 million viewers, #15; adults 18-49: 0.4, #15), another "Whose Line Is It Anyway?" (1.404 million viewers, #14; adults 18-49: 0.5, #T12) and the special "Colin & Brad: Two Man Group" (0.946 million viewers, #16; adults 18-49: 0.3, #16). In the netlet's target demo (women 18-34), "Whose Line" posted a 0.3 rating at 8:00/7:00c and 0.4 rating at 8:30/7:30c while "Colin & Brad" managed a 0.2 rating.

Week-to-week changes (adults 18-49):
+12.50% - Hannibal
+7.14% - Blue Bloods
+6.67% - Grimm
+5.56% - 20/20
0.00% - Hawaii Five-0
0.00% - The Neighbors
0.00% - Raising Hope
-5.00% - Shark Tank
-7.14% - Undercover Boss
-14.29% - Enlisted
-20.00% - Dateline NBC
-37.50% - Rake (vs. 3/4/14)

Year-to-year changes (adults 18-49):
+50.00% - Dateline NBC (vs. Fashion Star)
+35.71% - 20/20
+28.57% - Hannibal (vs. Rock Center With Brian Williams)
+27.27% - Hawaii Five-0 (vs. Hawaii Five-0 (Repeat))
+18.75% - Shark Tank (vs. Shark Tank (Repeat))
+14.29% - Grimm
0.00% - Colin & Brad: Two Man Group (vs. Cult)
0.00% - Undercover Boss (vs. Undercover Boss (Repeat))
0.00% - Enlisted (vs. Touch)
-10.00% - The Neighbors (Vs. Malibu Country)
-11.76% - Blue Bloods (vs. Blue Bloods)
-16.67% - Raising Hope (vs. Touch)
-54.55% - Rake (vs. Kitchen Nightmares)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's "Jimmy Kimmel Live," 2.8/7.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2 and "Jimmy Kimmel Live," 1.0/4.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 2.1/6 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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