"FIXER UPPER" A BONA FIDE RATINGS POWERHOUSE ON HGTV
New York, N.Y. [For Immediate Release - April 2, 2015] Coming on the heels of HGTV's highest-rated quarter in its history, the network's smash hit Fixer Upper featuring Chip and Joanna Gaines, who balance their renovation, restoration and remodeling business while parenting four young children, finished its second season as a top-ratings performer for HGTV. Attracting more than 24 million viewers since its premiere on Tuesday, January 6, the top-rated prime time series grew 72% among viewers P25-54 versus the first season and 104% versus the same time period last year. In fact, an episode on January 20 was the highest-rated single telecast of any series on HGTV in five years and ranks among the Top 25 telecasts in HGTV's history. Fixer Upper also attracts one of the most upscale audiences on cable. For the Tuesday 9P-10P time period, the series was the #2 cable program among upscale W25-54.
Each episode showcases the Gaines as they help homebuyers look past the dilapidated state of an old home and ultimately transform it into a dream home. The Gaines' also have a fixer upper of their own - an old farmhouse in Waco, Texas. The series is already in production for a third season.
"Chip and Joanna's exceptional talent and relatability are the primary reasons we've seen double- and triple-digit ratings gains for Fixer Upper," said Allison Page, general manager, HGTV and DIY Network. "They're fun to watch, down to earth and have the strong viewer appeal that we expect to keep this ratings juggernaut on track for many seasons to come."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).