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[04/06/15 - 08:44 AM]
"A.D. The Bible Continues" Is the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, April 5.
[via press release from NBC]

'A.D. THE BIBLE CONTINUES' IS THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN EVERY KEY MEASURE

IS NBC'S TOP DRAMA DEBUT WITHOUT A 'VOICE' LEAD-IN IN FOUR YEARS

DOUBLES NBC'S SLOT AVERAGE WITH ORIGINALS OVER THE PAST FIVE WEEKS

BUILDS ON LEAD-IN BY +130%

Sunday Primetime Results:

· The premiere of "A.D. The Bible Continues" (2.3/7 in 18-49, 9.5 million viewers overall from 9-10 p.m. ET) ranks as the #1 show of the night on the Big 4 in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

· "A.D. The Bible Continues" is NBC's top drama debut without a "Voice" lead-in in four years in 18-49 (since "The Cape" on Sunday, Jan. 9, 2011, 2.6).

· "A.D. The Bible Continues" is up +53% versus last year's "Believe" regular-slot debut in the time period (1.5 on March 16, 2014) and up +109% versus NBC's slot average with originals over the last five weeks (2.3 vs. 1.1). "A.D. The Bible Continues" built by +130% on its 18-49 lead-in (2.3 vs. 1.0).

· "A.D. The Bible Continues" won the slot by a +64% margin in adults 18-49 (2.3 vs. 1.4 that hour for ABC's second-place "Ten Commandments" encore). "A.D. The Bible Continues" won the time period among the Big 4 in every key measure.

· The debut of "American Odyssey" (1.2/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) improves the time period by +9% versus NBC's average with originals over the past five weeks (1.2 vs. 1.1) and is up +20% versus the 10-11 p.m. hour last spring of part one of "Rosemary's Baby" (1.2 vs. 1.0).

· "American Odyssey" ranked #2 in the slot among ABC, CBS and NBC in every key demographic.

· "Dateline NBC" (0.8/3 in 18-49, 3.8 million viewers overall from 7-8 p.m. ET) reported NBC 's top 18-49 and total-viewers results in the slot since March 1.

· A second telecast of "Dateline NBC" (1.0/3 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET) built on its lead-in by +25% in 18-49 and +22% in total viewers.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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· A.D. THE BIBLE CONTINUES (NBC)
· AMERICAN ODYSSEY (NBC)
· BELIEVE (NBC)
· CAPE, THE (NBC)
· DATELINE NBC (NBC)
· ROSEMARY'S BABY (NBC)
· VOICE, THE (NBC)




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