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[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[via press release from ABC]

ABC's The Goldbergs and Nashville Grow on Wednesday - Nashville Scores Big L3 Gains

Wednesday (04/15/15) - ABC Total Viewer and Adult 18-49 Projections:

The Middle: Live + 3 = 9.0 million/2.3 rating and Live + 7 = 9.5 million/2.4 rating

The Goldbergs: Live + 3 = 9.6 million/2.8 rating and Live + 7 = 10.3 million/3.0 rating

Modern Family-R: Live + 3 = 6.7 million/2.0 rating and Live + 7 = 6.9 million/2.0 rating

The Goldbergs-SP: Live + 3 = 7.9 million/2.6 rating and Live + 7 = 8.5 million/2.7 rating

Nashville: Live + 3 = 7.3 million/1.8 rating and Live + 7 = 8.1 million/2.0 rating

Live + Same Day Results:

ABC Wednesday Prime (8-11pm - 5.9 million and 1.7/6 in AD18-49): With Modern Family in repeat for the 2nd week in a row and a special airing of The Goldbergs at 9:30pm, ABC nearly tied CBS' original lineup (tied in share) and beat Fox's Wednesday prime with a 2-hour American Idol by 21% in Adults 18-49 (1.7/6 vs. 1.4/5).

The Middle (8-8:30pm - 7.4 million and 1.9/7 in AD18-49): At 8pm against Survivor, The Middle outdelivered Idol for the 4th week running in the half-hour by a best-yet 46% among Adults 18-49 (1.9/7 vs. 1.3/5). The ABC comedy held steady week to week in viewers and young adults Season to date, The Middle is up in Total Viewers (+2%) and Adults 18-49 (+4%).

The Goldbergs (8:30-9pm - 6.9 million and 2.1/7 in AD18-49): Building on its Adult 18-49 lead-in at 8:30pm (+11%), The Goldbergs outdelivered Idol for its 5th straight original (+50% - 2.1/7 vs. 1.4/5). The Goldbergs was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%). Season to date, the ABC sophomore comedy continues to trend well ahead of its year-ago benchmarks in Adults 18-49, growing its half-hour year to year by 50% and up over its own performance last year on Tuesday at 9pm by 23%.

Modern Family-R (9-9:30pm - 6.0 million and 1.8/6 in AD18-49): At 9pm, ABC's repeat Modern Family defeated Fox's Idol in the half hour for the 2nd week in a row with Adults 18-49 (1.8/6 vs. 1.4/5). Up week to week, Modern delivered its highest repeat number this season in Adults 18-49.

The Goldbergs-SP (9:30-10pm - 5.7 million and 1.9/6 in AD18-49): Building on its Modern Family lead-in among Adults 18-49 in the 9:30pm slot (+6%), ABC's special airing of The Goldbergs ran in a near tie with Criminal Minds for #1 in the time-period (1.9/6 vs. 2.0/6), while beating the final half-hour of Idol by 27% (1.5/5). The Goldbergs was also up sharply in the half-hour year to year (3.7 million and 1.2/4 for Mixology on 4/16/14), boosting the time slot by more than 50% in Total Viewers (+54%) and Adults 18-49 (+58%).

Nashville (10-11pm - 4.6 million and 1.2/4 in AD18-49): During the 10pm hour, ABC's Nashville grew 9% week to week in Adults 18-49 (1.2/4 vs. 1.1/4). In the Live + 3 Day data for last Wednesday, Nashville was the biggest percentage gainer among all broadcast shows on the night with Adults 18-49, spiking +64% over its L+SD rating (building to a 1.8 from a 1.1 rating) to tie the show's 2nd-largest increase this season. The ABC drama also gained another +2.0 million Total Viewers after 3 days of TV playback, increasing its tally to 6.6 million viewers (from 4.6 million in L+SD).

Quick Take for Wednesday, April 15, 2015 (Fast Affiliate Live + Same Day Ratings)

At 8pm, ABC's "The Middle" Beats Fox's "Idol" by Best-Ever 46% in Adults 18-49

"The Goldbergs" Grows Week to Week in Total Viewers and Adults 18-49

ABC's "Modern Family" Posts a Season-Best Repeat Performance in Adults 18-49

"The Goldbergs" Improves the 9:30pm Half-Hour by More than 50% Year to Year

"Nashville" Builds Week to Week in Adults 18-49 and Scores Big L3 Gains

Wednesday (04/15/15) - ABC Total Viewer and Adult 18-49 Projections:

"The Middle:" Live + 3 = 9.0 million/2.3 rating and Live + 7 = 9.5 million/2.4 rating

"The Goldbergs:" Live + 3 = 9.6 million/2.8 rating and Live + 7 = 10.3 million/3.0 rating

"Modern Family-R:" Live + 3 = 6.7 million/2.0 rating and Live + 7 = 6.9 million/2.0 rating

"The Goldbergs-SP:" Live + 3 = 7.9 million/2.6 rating and Live + 7 = 8.5 million/2.7 rating

"Nashville:" Live + 3 = 7.3 million/1.8 rating and Live + 7 = 8.1 million/2.0 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.9 million and 1.7/6 in AD18-49):

With "Modern Family" in repeat for the 2nd week in a row and a special airing of "The Goldbergs" at 9:30 p.m., ABC nearly tied CBS' original lineup (tied in share) and beat Fox's Wednesday prime with a 2-hour "American Idol" by 21% in Adults 18-49 (1.7/6 vs. 1.4/5).

"The Middle" (8:00-8:30 p.m. - 7.4 million and 1.9/7 in AD18-49):

At 8:00 p.m. against "Survivor," "The Middle" outdelivered Fox's "Idol" for the 4th week running in the half-hour by a best-yet 46% among Adults 18-49 (1.9/7 vs. 1.3/5). The ABC comedy held steady week to week in viewers and young adults.

· Season to date, "The Middle" is up in Total Viewers (+2%) and Adults 18-49 (+4%).

"The Goldbergs" (8:30-9:00 p.m. - 6.9 million and 2.1/7 in AD18-49):

Building on its Adult 18-49 lead-in at 8:30 p.m. (+11%), "The Goldbergs" outdelivered "Idol" for its 5th straight original (+50% - 2.1/7 vs. 1.4/5). "The Goldbergs" was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%).

· Season to date, the ABC sophomore comedy continues to trend well ahead of its year-ago benchmarks in Adults 18-49, growing its half-hour year to year by 50% and surging over its own performance last year on Tuesday at 9:00 p.m. by 23%.

"Modern Family-R" (9:00-9:30 p.m. - 6.0 million and 1.8/6 in AD18-49):

At 9:00 p.m., ABC's repeat "Modern Family" defeated Fox's "Idol" in the half hour for the 2nd week in a row with Adults 18-49 (+29% - 1.8/6 vs. 1.4/5). Gaining week to week, "Modern Family" delivered its top repeat number this season in Adults 18-49.

"The Goldbergs-SP" (9:30-10:00 p.m. - 5.7 million and 1.9/6 in AD18-49):

Building on its "Modern Family" lead-in among Adults 18-49 in the 9:30 p.m. slot (+6%), ABC's special airing of "The Goldbergs" ran in a near tie with "Criminal Minds" for No. 1 in the time-period (1.9/6 vs. 2.0/6), while beating the final half-hour of "Idol" by 27% (1.5/5).

· "The Goldbergs" was up sharply in the half-hour year to year (3.7 million and 1.2/4 for "Mixology" on 4/16/14), improving the time slot by more than 50% in Total Viewers (+54%) and Adults 18-49 (+58%).

"Nashville" (10:00-11:00 p.m. - 4.6 million and 1.2/4 in AD18-49):

During the 10 o'clock hour, ABC's "Nashville" grew 9% week to week in Adults 18-49 (1.2/4 vs. 1.1/4).

· In the Live + 3 Day data for last Wednesday, "Nashville" was the biggest percentage gainer among all broadcast shows on the night with Adults 18-49, spiking +64% over its L+SD rating (building to a 1.8 from a 1.1 rating) to tie the show's 2nd-largest increase this season. The ABC drama also gained another +2.0 million Total Viewers after 3 days of TV playback, increasing its tally to 6.6 million viewers (from 4.6 million in L+SD).

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 04/15/15.





  [april 2015]  
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· AMERICAN IDOL (ABC)
· CRIMINAL MINDS (CBS)
· GOLDBERGS, THE (ABC)
· MIDDLE, THE (ABC)
· MIXOLOGY (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (CMT)
· SURVIVOR (CBS)





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