Live+3: ABC's Secrets and Lies Spikes +62% to Move Ahead of NBC's A.D. in AD18-49
ABC's Live + 3 Day data for Sunday, 4/12/15
Based on Live + 3 Day data for Sunday, ABC's Secrets and Lies shot up +62% or +0.8 rating points over its L+SD Adult 18-49 rating, matching the prior week's increase as the series' biggest yet. The 6th episode of the new ABC drama grew to a 2.1 L+3 rating (from a 1.3 in L+SD) in Adults 18-49, holding steady week to week to come within 1-tenth of a rating point of a series high in the L+3 numbers.
· Head to head in Sunday's 9pm hour, Secrets and Lies (2.1 rating) moved ahead of NBC's A.D. (2.0 rating) to emerge as the #1 broadcast show in the slot among Adults 18-49. In addition, Secrets and Lies increased its advantage over CBS' The Good Wife in the 9pm hour (1.4 rating) to an enormous 50% in the L+3 ratings (from 18% in L+SD).
ABC's new drama was the night's 2nd-biggest broadcast gainer among Adults 18-49 (behind only ABC's Revenge at +67%), topping the L+3 increases of fellow freshmen Fox's Last Man on Earth (+46% or 0.6 rating points) and CBS' Battle Creek (+29% or +0.2 rating points).
Secrets and Lies posted a series-best in TV playback among Total Viewers, adding on +2.1 million viewers after 3 days of TV playback, bringing its total to 6.9 million viewers (from 4.8 million in L+SD). With a +2.1 million increase, Secrets and Lies was Sunday's biggest overall gainer on the broadcast networks.
Source: The Nielsen Company, as dated. Based on regular, original telecasts only.