2015 RADIO DISNEY MUSIC AWARDS PROVE MULTIPLATFORM
STAYING POWER; MUSIC SALES GROW FOR FEATURED PERFORMERS
A generation of kids and tweens and their families continue to demonstrate familiarity with multiplatform viewing with the "2015 Radio Disney Music Awards," which, in its third year - and only its second year as a televised special - increased in consumer engagement across digital, radio and social media and blossomed to an international event with 14 telecasts on Disney Channels around the world. Since its Sunday, April 26 premiere and pre-show on Disney Channel and through twelve encore linear telecasts on Disney Channel and Disney XD, the music-focused special and its pre-show have reached a remarkable 11.9 million Total Viewers, 4.2 million Kids 6-11, 4.0 million Tweens 9-14 and 3.2 million Adults 18-49. Consumer engagement was also strong throughout the award voting process with 101 million votes tallied, an increase of 75% over last year.
SoundScan data shows that recording artists who performed on the special saw gains in Billboard music sales in the week following the awards telecast, including Billboard Top 200 Chart artists Sabrina Carpenter's "Eyes Wide Open" (+31%, Hollywood Records) and Fifth Harmony's "Reflection" (+20%, Epic Records). Likewise, Billboard Digital Singles Chart sales were significantly higher for Becky G's "Shower" (+93%, Kemosable/RCA Records), R5's "Smile" (+51%, Hollywood Records), Rachel Platten's "Fight Song" (+47%, Columbia Records) and Tori Kelly's "Nobody Love" (+43%, Capital Records).
iTunes sales increases were equally robust for Sabrina Carpenter's album "Eyes Wide Open" (+38%), R5's "Let's Not Be Alone Alright" (+23%) and "Smile" (+51%). Sales also surged for 'Best Musical Collaboration' award winner, Demi Lovato's single "Really Don't Care" featuring Cher Lloyd (+56%) and 'Best Song to Rock Out To With Your BFF' winner Bea Miller's singles "Fire and Gold" (+179%) and "Young Blood" (+228%).
The 11.9 million reach does not include the WATCH Disney Channel on-demand audience, which since Sunday (11:00 p.m., ET) has attracted 129K unique visitors and 207K video starts on the popular app, which allows consumers to watch on tablets, phones, computers and set top boxes. It also doesn't include consumers who have accessed individual musical performances on apps and YouTube.
Based on L+3 ratings for linear television alone, the "2015 Radio Disney Music Awards" on Sunday, April 26 (8:00 p.m.) improved Disney Channel's Total Viewer ratings by 11% over the past four weeks (2.10 million vs. 1.89 million).
Disney Channel's Sunday, April 26 telecast of the "2015 Radio Disney Music Awards" ranked as the day's most social program on Twitter, as 53,000 unique authors produced a unique audience of 1.5 million users, creating 6.1 million impressions, an increase of 144% compared to the previous year's telecast. 1 (Source: Nielsen Social, excludes Sports).
On the Radio Disney app, it delivered the highest day ever and a 43% increase in unique visitors, radio streams, video starts (75,000) and page views.
Ariana Grande, Fifth Harmony and Becky G were among the top winners at the 2015 Radio Disney Music Awards. Hosted by teen icon Zendaya, the music-filled event took place at Nokia Theatre L.A. LIVE and included performances by Nick Jonas, Fifth Harmony, Becky G, R5, Shawn Mendes, Natalie La Rose, Sabrina Carpenter, Sheppard, Tori Kelly and Rachel Platten. Jennifer Lopez was honored with the Hero Award in recognition of her work with the Boys & Girls Clubs of America, The Lopez Foundation and her philanthropic efforts in the U.S. and around the world. Radio Disney also honored two youth leaders in recognition of their efforts to make a difference in their communities. Maryah Sullivan, 19, from Orlando, was nominated by Boys & Girls Clubs of America for her volunteer work at the Ronald McDonald house and a local nursing home. Sloan Peterson, 10, from Los Angeles, was nominated by Free The Children for establishing a chapter at her school where she has led several fundraising and volunteering efforts for both local and global issues including access to clean water.
[Sources available upon request]