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[05/06/15 - 08:30 AM]
"Forever" Is Up 10% in Its Finale to Equal a 5-Month High in Adults 18-49
ABC spins the numbers for Tuesday, May 5.

[via press release from ABC]

ABC's Forever Finale is Up 10% to Tie a 5-Month High in AD18-49 - Dancing Beats The Voice by 1.3mil at 8pm

Tuesday Night (05/05/15) - ABC Total Viewer and Adult 18-49 Projections

DWTS: The Results: L3 = 11.5 mil/1.6 rtg, L7 = 11.9 mil/1.7 rtg and Multiplatform+35 Day = 1.9 rtg

SHIELD: L3 = 7.1 mil/2.3 rtg, L7 = 8.0 mil/2.6 rtg and Multiplatform+35 Day = 3.3 rtg

Forever: L3 = 6.7 mil/1.7 rtg, L7 = 7.4 mil/1.9 rtg and Multiplatform+35 Day = 2.4 rtg

DWTS: The Results Show (8-9pm - 10.1 million and 1.4/5 in AD18-49): At 8pm, ABC's Dancing with the Stars: The Results Show dominated its unscripted competition in the hour with Total Viewers (10.1 million), outdrawing NBC's The Voice by 1.3 million viewers (8.8 million) and Fox's Hell's Kitchen by 6.7 million viewers (3.4 million). In addition, Dancing outdelivered Fox's Hell's Kitchen by 17% in Adults 18-49 (1.4/5 vs. 1.2/4). Edging out the prior week's 10th Anniversary Special, The Results Show drew ABC's biggest audience to the time period since November - since 11/25/14.

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 4.5 million and 1.5/5 in AD18-49): Building on its lead-in at 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. ran in a virtual tie with CBS' NCIS: NO for the Adult 18-49 lead (1.5/5 vs. 1.6/5), beating NBC's 1-hour The Voice-led Undateable by 15% (1.3/4) and Fox's comedy finales by 67% (New Girl/Weird Loners = 0.9/3). With higher TV playback numbers, the ABC drama is projected to take the Adult 18-49 lead in the L3 and L7 ratings. S.H.I.E.L.D. ranked #1 in the hour with Adults 18-34 and key Men (M18-34/M18-49). The show was up from its week-ago Fast Affiliate Adult 18-49 number (1.5/5 vs. 1.4/5)

· On average season to date, S.H.I.E.L.D. is growing its Tuesday 9pm time slot for ABC by 47% in Adults 18-49 (2.8/8 vs. 1.9/5) over the comparable weeks last season.

Forever (10-11pm - 4.1 million and 1.1/4 in AD18-49): At 10pm on its season finale, ABC's Forever returned from the prior week's preemption up 10% in Adults 18-49 (1.1/4 vs. 1.0/3) for its 2nd consecutive original of growth to match its best number since December - since 12/2/14. In the hour, Forever tied CBS' season finale of Person of Interest in Adults 18-49 and beat the CBS drama with Adults 18-34 and Women 18-34. On average during its freshman season, Forever improved Tuesday's 10pm hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3).

Quick Take for Tuesday, May 5, 2015 (Fast Affiliate Live + Same Day Ratings)

"DWTS: The Results" Tops "The Voice" by 1.3 Million Viewers at 8pm, Drawing ABC's Biggest Audience to the Hour Since November

"S.H.I.E.L.D." Gains Adults 18-49 and Continues to Boost its Slot Year to Year

"Forever" is Up 10% in its Finale to Equal a 5-Month High in Adults 18-49, Improving its Hour for ABC by 70% During its Freshman Season Run

Tuesday Night (05/05/15) -- ABC Total Viewer and Adult 18-49 Projections

"DWTS Results:" L3 = 11.5 mil/1.6 rtg, L7 = 11.9 mil/1.7 rtg and Multiplatform+35 Day = 1.9 rtg

"S.H.I.E.L.D.:" L3 = 7.1 mil/2.3 rtg, L7 = 8.0 mil/2.6 rtg and Multiplatform+35 Day = 3.3 rtg

"Forever:" L3 = 6.7 mil/1.7 rtg, L7 = 7.4 mil/1.9 rtg and Multiplatform+35 Day = 2.4 rtg

Live + Same Day Results:

"DWTS: The Results" (8:00-9:00 p.m. - 10.1 million and 1.4/5 in AD18-49):

At 8:00 p.m., ABC's "Dancing with the Stars: The Results" dominated its unscripted competition in the hour with Total Viewers (10.1 million), outdrawing NBC's "The Voice" by 1.3 million viewers (8.8 million) and Fox's "Hell's Kitchen" by 6.7 million viewers (3.4 million). In addition, "Dancing" outdelivered Fox's "Hell's Kitchen" by 17% in Adults 18-49 (1.4/5 vs. 1.2/4).

· Edging out the prior week's "10th Anniversary Special," "DWTS: The Results" drew ABC's biggest audience to the time period since November - since 11/25/14.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 4.5 million and 1.5/5 in AD18-49):

Building on its lead-in at 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." ran in a virtual tie with CBS' "NCIS: New Orleans" for the Adult 18-49 lead (1.5/5 vs. 1.6/5), beating NBC's 1-hour "The Voice"-led "Undateable" by 15% (1.3/4) and Fox's comedy finales by 67% ("New Girl"/"Weird Loners" = 0.9/3). With higher TV playback numbers, the ABC drama is projected to take the Adult 18-49 lead in the L3 and L7 ratings. Also in the hour, "S.H.I.E.L.D." was the No. 1 series with Adults 18-34 and key Men (M18-34/M18-49). The show was up from its week-ago Fast Affiliate Adult 18-49 number (1.5/5 vs. 1.4/5), which adjusted up 1-tenth in the National ratings.

· On average season to date, "S.H.I.E.L.D." is growing its Tuesday 9:00 p.m. time slot for ABC by 47% in Adults 18-49 (2.8/8 vs. 1.9/5) over the comparable weeks last season.

"Forever" (10:00-11:00 p.m. - 4.1 million and 1.1/4 in AD18-49):

At 10:00 p.m. on its season finale, ABC's "Forever" returned from the prior week's preemption up 10% in Adults 18-49 (1.1/4 vs. 1.0/3) for its 2nd consecutive original of growth to match its best number since December - since 12/2/14. In the hour, "Forever" tied CBS' season finale of "Person of Interest" in Adults 18-49 and beat the CBS drama with Adults 18-34 and Women 18-34.

· On average during its freshman season run, "Forever" improved Tuesday's 10:00 p.m. hour for ABC by 70% in Adults 18-49 (1.7/5 vs. 1.0/3).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/05/15.





  [may 2015]  
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M
T
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· DANCING WITH THE STARS (ABC)
· FOREVER (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· NCIS: NEW ORLEANS (CBS)
· NEW GIRL (FOX)
· PERSON OF INTEREST (CBS)
· UNDATEABLE (NBC)
· VOICE, THE (NBC)
· WEIRD LONERS (FOX)





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