[05/12/15 - 08:56 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Fourth Consecutive TV Season
NBC further spins the numbers for the season to date.

[via press release from NBC]


SNF No. 1 in Primetime in Viewership & HH Rating

SNF Wins Key Adult 18-49 Demo for 5th Consecutive TV Season

SNF Dominates Head-to-Head Sunday Competition

STAMFORD, Conn. - May 12, 2015 - For the fourth consecutive television season, NBC's Sunday Night Football will finish as television's No. 1 primetime show in household rating and viewership when the 2014-15 TV season concludes next Wednesday, based on live plus same day data from The Nielsen Company (September-May). This marks the only four times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season.

In addition, SNF will rank No. 1 in primetime in the coveted Adult 18-49 demographic and across all key male demos, while also handily defeating its head-to-head competition in these categories in the Sunday 9 p.m. and 10 p.m. hours.

For the 2014-15 primetime television season, Sunday Night Football ranks as the highest-rated (12.5 HH rating) and most-watched show (21.3 million, viewers 2+), and the No. 1 program in the advertiser-coveted Adult 18-49 demographic (7.7).

In addition, 12 SNF games averaged at least 20 million viewers. During the NFL postseason (not included in SNF season average), NBC televised Super Bowl XLIX on February 1, 2015, which became the most-watched program in U.S. television history (114.4 million viewers), and the AFC Wild Card game in primetime on January 3, 2015 (27.9 million viewers for Baltimore-Pittsburgh).

Following is a look at primetime telecasts averaging at least 20 million viewers from Sept. 1, 2014 - May 10, 2015 (based on live plus same day data, excluding pre- and post-game shows):

Program # of Primetime Telecasts With 20 Million Viewers
Sunday Night Football 12
NFL Postseason Games* 4 (2 on NBC)
NCAA Men's Basketball Tournament (Semifinal & Final) 2
BCS Playoffs (Semifinal & Final) 2
Thursday Night Football 2
The Blacklist (post-Super Bowl) 1
SNL: 40th Anniversary 1
Academy Awards 1
Grammy Awards 1
World Series 1

*Four NFL postseason games in primetime: Super Bowl XLIX (NBC), AFC Championship Game (CBS), NFC Divisional Playoff (FOX), AFC Wild Card Playoff (NBC)

Also notable from the 2014-15 TV season (based on live plus same day data through May 10):

· The 21.3 million average viewers for Sunday Night Football -- despite the most lopsided games in the history of the NBC primetime package (since 2006) -- tops primetime's No 2. show (Thursday Night Football; 16.7 million viewers) by more than 4.5 million viewers;

· In the advertiser-coveted Adult 18-49 demographic, Sunday Night Football ranks as the No. 1 show for the fifth consecutive TV season and tops the second place show by 4% (7.7 vs. 7.4 for The Walking Dead) (see head-to-head notes below);

· The 2010-14 seasons of Sunday Night Football are the first five consecutive seasons that an NFL primetime package drew more than 21 million viewers since the 1992-1996 seasons of Monday Night Football on ABC;


In the two full primetime hours of Sunday Night Football - 9-10 p.m. and 10-11 p.m. - NBC's SNF has been dominant in head-to-head competition against all other shows in the LIVE metric, reflecting viewer choice at that moment.

Following are the top four regularly-scheduled programs in HH rating and Adult 18-49 rating in each of those head-to-head hours in the fall TV season (LIVE ratings, Sept.-Dec. 2014):

9 p.m. hour - U.S. Household Rating
Program HH Rating SNF Advantage
Sunday Night Football 12.6 --
Madam Secretary 7.1 77%
The Good Wife 5.8 117%
The Walking Dead 4.9 157%
9 p.m. hour - Adult 18-49 Rating
Program Adult 18-49 Rating SNF Advantage
Sunday Night Football 7.5 --
The Walking Dead 4.7 60%
Family Guy 2.1 257%
Madam Secretary 1.4 436%
10 p.m. hour - U.S. Household Rating
Program HH Rating SNF Advantage
Sunday Night Football 11.6 --
The Good Wife 5.9 97%
The Mentalist 5.0 132%
CSI 4.7 147%
10 p.m. hour - Adult 18-49 Rating
Program Adult 18-49 Rating SNF Advantage
Sunday Night Football 7.1 --
The Talking Dead 2.2 223%
The Good Wife 1.1 545%
The Mentalist 1.1 545%

While final live plus seven data for the broadcast TV season will not be available for a few weeks, according to Nielsen's most current data stream (with live plus seven through April 26), Sunday Night Football leads the No. 2 primetime show in the following metrics:

· Average Viewership - Sunday Night Football averaged 21.5 million viewers, more than 1.5 million above the 19.9 million for The Walking Dead (season complete for both shows).

· Household Rating - Sunday Night Football posted a 12.6 HH rating, topping the 11.6 for NCIS and Big Bang Theory.

  [may 2015]  


most recent ratings | view all posts
[10/23/20 - 08:42 AM]
Thursday's Broadcast Ratings: NFL Puts FOX on Top in Demos
Presidential debate coverage on ABC and NBC however leads the night in total viewers.

[10/23/20 - 07:21 AM]
HGTV Series "Help! I Wrecked My House" Delivers Double-Digit Ratings Gains in Debut Season
HGTV further spins the numbers for the season to date.

[10/22/20 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, World Series Stay on Top
Coverage of Game 2 holds off the competition in total viewers and adults 18-49.

[10/21/20 - 08:11 AM]
Tuesday's Broadcast Ratings: World Series Tops Charts for FOX
Coverage of Game 1 however is down sharply from a year ago among adults 18-49 in the early results.

[10/20/20 - 01:10 PM]
Netflix Reveals Stats and Facts About Its Top Movies in the Last Few Months
"Enola Holmes" (76 million), "American Murder: The Family Next Door" (52 million), "The Old Guard" (78 million), "Project Power" (75 million) and "The Kissing Booth 2" (66 million) are among the mentioned audiences.

[10/20/20 - 08:13 AM]
Monday's Broadcast Ratings: NBC Pulls in Front with Return of "The Voice"
The network leads the night in both total viewers and adults 18-49.

[10/19/20 - 01:04 PM]
Over 7 Million Total Viewers Tuned in to BET's Winning Line Up of Tyler Perry's Trifecta of Original Series "House of Payne," "Assisted Living" and the Return of "Sistas" Premieres and Encores L+3
BET further spins the numbers for Wednesday, October 14.

[10/19/20 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "SNF" Hold Off FOX, Game 7 of NLCS
"Sunday Night Football" helps the network lead the night in total viewers and adults 18-49.

[10/18/20 - 09:53 AM]
Saturday's Broadcast Ratings: College Football Sparks CBS to Top Honors
The Eye's coverage of Georgia at Alabama dominates the evening in all categories.

[10/17/20 - 08:30 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Hold Off Demo Competition
The network leads the night among adults 18-49 while ABC claims top honors in total viewers.

[10/16/20 - 08:31 AM]
In Its First 28 Days, 48 Million Members Have Booked an Appointment with Nurse Ratched
Netflix reveals the series is its biggest original Season 1 of the year.

[10/16/20 - 08:19 AM]
Thursday's Broadcast Ratings: ABC Wins Town Hall Showdown
The Alphabet leads the night in both total viewers and adults 18-49.

[10/15/20 - 08:11 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Pulls Back in Front for FOX
The network leads the night in both total viewers and adults 18-49.

[10/15/20 - 07:38 AM]
Nickelodeon's New Preschool Series "Santiago of the Seas" Sets Ratings Record
Nickelodeon further spins the numbers for Friday, October 9.

[10/14/20 - 08:11 AM]
Tuesday's Broadcast Ratings: NFL Sparks Another CBS Victory
The Eye gets a boost in primetime, winning the night in both total viewers and adults 18-49.