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[05/13/15 - 08:39 AM]
"DWTS: The Results" Tops "The Voice" in Viewers and Grows in Adults 18-49
ABC spins the numbers for Tuesday, May 12.

[via press release from ABC]

ABC DWTS Results Tops The Voice by 1mil Viewers at 8p - SHIELD's 2-Hour Finale Hits Multi-Month Time Slot Highs for ABC

Tuesday Night (05/12/15) - ABC Total Viewer and Adult 18-49 Projections

DWTS: The Results: L3 = 11.3 mil/1.7 rtg, L7 = 11.7 mil/1.8 rtg and Multiplatform+35 Day = 1.9 rtg

S.H.I.E.L.D.: L3 = 6.2 mil/2.0 rtg, L7 = 7.0 mil/2.3 rtg and Multiplatform+35 Day = 2.8 rtg

DWTS: The Results Show (8-9pm - 10.0 million and 1.5/5 in AD18-49): At 8pm, ABC's Dancing with the Stars: The Results Show beat out its unscripted competition in the hour for the 2nd straight week in Total Viewers (10.0 million), topping NBC's The Voice by 1.0 million viewers (9.0 million) and Fox's Hell's Kitchen by 6.8 million viewers (3.2 million). In addition, Dancing defeated Fox's Hell's Kitchen by 25% in Adults 18-49 (1.5/5 vs. 1.2/4). The Results Show grew week to week in Adults 18-49 (+7%).

Marvel's Agents of S.H.I.E.L.D. (9-11pm - 4.0 million and 1.3/4 in AD18-49): In its 2-hour time slot among Adults 18-49, ABC's season finale of Marvel's Agents of S.H.I.E.L.D. (1.3/4) beat Fox's American Idol from 9-10pm (1.2/4) and CBS' CSI: Cyber special from 10-11pm (1.2/4). S.H.I.E.L.D. ranked #1 in the 2-hour slot with Men 18-49 and Men 18-34. In addition, the finale was S.H.I.E.L.D.'s most social episode this season (92,010 tweets).

· The season finale of Marvel's Agents of S.H.I.E.L.D. matched ABC's best Adult 18-49 rating with regular programming in the 2-hour time slot in 4 months - since 1/6/15. In addition, the show equaled a more than 6-month high with Men 18-34 - since 10/28/14.

· On average during its sophomore season, the ABC drama improved its Tuesday 9pm hour by 35% in Adults 18-49 (2.7/8 vs. 2.0/6).

Quick Take for Tuesday, May 12, 2015 (Fast Affiliate Live + Same Day Ratings)

"DWTS: The Results" Tops "The Voice" in Viewers and Grows in Adults 18-49

ABC's "S.H.I.E.L.D." Finale Hits Multi-Month Highs in the 2-Hour Time Slot

During its Sophomore Season, "S.H.I.E.L.D" Boosts its Slot by 35% in Adults 18-49

Tuesday Night (05/12/15) -- ABC Total Viewer and Adult 18-49 Projections

"DWTS: The Results:" L3=11.3 mil/1.7 rtg, L7 = 11.7 mil/1.8 rtg and Multiplatform+35 Day=1.9 rtg

"S.H.I.E.L.D.:" L3 = 6.2 mil/2.0 rtg, L7 = 7.0 mil/2.3 rtg and Multiplatform+35 Day=2.8 rtg

Live + Same Day Results:

"DWTS: The Results" (8:00-9:00 p.m. - 10.0 million and 1.5/5 in AD18-49):

At 8:00 p.m., ABC's "Dancing with the Stars: The Results" beat out its unscripted competition in the hour for the 2nd straight week in Total Viewers (10.0 million), topping NBC's "The Voice" by 1.0 million viewers (9.0 million) and Fox's "Hell's Kitchen" by 6.8 million viewers (3.2 million). In addition, "Dancing" defeated Fox's "Hell's Kitchen" by 25% in Adults 18-49 (1.5/5 vs. 1.2/4). The show grew week to week in Adults 18-49 (+7%).

"Marvel's Agents of S.H.I.E.L.D." (9:00-11:00 p.m. - 4.0 million and 1.3/4 in AD18-49):

In its 2-hour time slot among Adults 18-49, ABC's season finale of "Marvel's Agents of S.H.I.E.L.D." (1.3/4) was steady in each half-hour, beating Fox's "American Idol" special from 9:00-10:00 p.m. (1.2/4) and CBS' "CSI: Cyber" special from 10:00-11:00 p.m. (1.2/4). "S.H.I.E.L.D." ranked No. 1 in the 2-hour slot with Men 18-49 and Men 18-34. In addition, the finale was "S.H.I.E.L.D.'s" most social episode this season (92,010 tweets).

· The season finale of "Marvel's Agents of S.H.I.E.L.D." matched ABC's best Adult 18-49 rating with regular programming in the 2-hour time slot in 4 months and equaled a more than 6-month high with Men 18-34 - since 1/6/15 and 10/28/14, respectively.

· On average during its sophomore season, the ABC drama improved its Tuesday 9:00 p.m. hour by 35% in Adults 18-49 (2.7/8 vs. 2.0/6).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/12/15.





  [may 2015]  
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· AMERICAN IDOL (ABC)
· CSI: CYBER (CBS)
· DANCING WITH THE STARS (ABC)
· HELL'S KITCHEN (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)





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