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[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[via press release from ABC]

ABC's 500 Questions Holds at its 2nd-Best Rating - Beats Fox's 5th Grader Premiere by 38%

500 Questions (8-9pm - 4.7 million and 1.1/4 in AD18-49): From 8-9pm, night 5 of ABC's 500 Questions held steady with night 4 on Monday among Adults 18-49 (1.1/4) to tie the show's 2nd-highest rating. Taking 2nd in its time slot among young adults to NBC's America's Got Talent opener, ABC's 500 Questions beat Fox's premiere of Are You Smarter than a 5th Grader? by 1.4 million viewers (4.7 million vs. 3.3 million) and by 38% in Adults 18-49 (1.1/4 vs. 0.8/3).

Please Note: ABC's 500 Questions is airing over the course of 7 nights, through Thursday, 5/28/15.

Extreme Weight Loss (9-11pm - 2.9 million and 0.9/3 in AD18-49):

Opposite season premiere/debut programming on NBC (America's Got Talent premiere/I Can Do That debut), the premiere of Extreme Weight Loss generated ABC's best summer numbers in the 2-hour time period with regular programing since last July in Total Viewers (2.9 million) and Adults 18-49 (0.9/3) - since 7/29/14. The ABC unscripted series gained viewers (+7%) and young adults (+13%) from its first hour to its second hour.

Quick Take for Tuesday, May 26, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "500 Questions" Earns its 2nd-Best Adult 18-49 Rating and Beats Fox's "Are You Smarter than a 5th Grader?" Premiere by 38%

ABC's "Extreme Weight Loss" Premiere Builds from Start to Finish and Posts the Net's Best Summer Numbers in its 2-Hour Time Slot Since Last July

Live + Same Day Results:

"500 Questions" (8:00-9:00 p.m. - 4.7 million and 1.1/4 in AD18-49):

From 8:00-9:00 p.m., night 5 of ABC's "500 Questions" held steady with night 4 on Monday among Adults 18-49 (1.1/4) to tie the show's 2nd-highest rating. Taking 2nd in its time slot among young adults to NBC's "America's Got Talent" opener, ABC's "500 Questions" beat Fox's premiere of "Are You Smarter than a 5th Grader?" by 1.4 million viewers (4.7 million vs. 3.3 million) and by 38% in Adults 18-49 (1.1/4 vs. 0.8/3).

Please Note: ABC's "500 Questions" is airing over the course of 7 nights, through Thursday, 5/28/15.

"Extreme Weight Loss" (9:00-11:00 p.m. - 2.9 million and 0.9/3 in AD18-49):

Opposite season premiere/debut programming on NBC ("America's Got Talent" premiere/"I Can Do That" debut) from 9:00-11:00 p.m., the premiere of "Extreme Weight Loss" generated ABC's best summer numbers in the 2-hour time period with regular programing since last July in Total Viewers (2.9 million) and Adults 18-49 (0.9/3) - since 7/29/14. The ABC unscripted series gained viewers (+7%) and young adults (+13%) from its first hour to its second hour.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/26/15.





  [may 2015]  
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· 500 QUESTIONS (ABC)
· AMERICA'S GOT TALENT (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· EXTREME WEIGHT LOSS (ABC)
· I CAN DO THAT (NBC)





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