[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[via press release from Turner]

Turner networks sweep the Live + 7 charts for the week of May 4:

The Turner Broadcasting portfolio ruled basic cable's Live + 7 ratings for the second week of May, claiming the #1 and #2 spots among total viewers, adults 18-34, adults 18-49 and adults 25-5in both primetime and total day, as well as the #1 spot among key boy demos in total day.

· In primetime, TNT ranked #1 across the board, winning the week among total viewers, adults 18-34, adults 18-49 and adults 25-54. TBS came in second among viewers, adults 18-49 and adults 25-54, while Adult Swim claimed second place with adults 18-34.

· In total day, Adult Swim was the #1 network among total viewers, adults 18-34 and adults 18-49, with TNT in second place in all three categories. TNT also ranked first among adults 25-54 in total day.

· Cartoon Network once again ranked as the #1 network on television in total day among key boy demos for the week, as well as the #1 network in early prime delivery of key boy and kid demos.

Turner dominates Live + Same Day viewing for the week of May 18, winning three nights with television's #1 and #2 programs

Turner scored big wins in Live + Same Day viewing last week, demonstrating the strength of the portfolio's linear platforms, as well as Turner's ability to draw viewers to primetime television through event programming.

· Turner networks accounted for 19 of basic cable's Top 20 programs among adults 18-49 on Wednesday, May 20, plus 16 of the Top 20 on Friday, May 22, and 15 of the Top 20 on Sunday, May 24.

· On each of those nights, TNT's coverage of the NBA Playoffs and Inside the NBA presented by Kia topped the charts with the #1 and #2 primetime telecasts on all of television among adults 18-49.


The 2015 NBA Playoffs propelled TNT to a first-place sweep of primetime for the week of May 4, with victories among total viewers and all key adult demos.

TNT's exclusive presentation of the 2015 NBA Eastern Conference Finals - Cleveland Cavaliers vs. Atlanta Hawks - combined with the Sports Emmy(R)-winning Inside the NBA presented by Kia - delivered the top two highest-rated programs across all of cable television each night throughout the series. Overall, the network's Eastern Conference Finals coverage averaged 6.8 million total viewers and a 4.2 U.S. HH rating, up 7% and 5% over the network's comparable Conference Finals game telecasts last year, based on Nielsen Fast Nationals. Additionally, Game 3, on Sunday, May 24 - with an average of 7.8 million viewers and a 4.7 U.S. HH rating (and peak of 10.5 million total viewers and a 6.3 U.S. HH rating from 11:15-11:30 p.m.) - delivered the most-viewed and highest-rated program of the day across all of television (cable and broadcast).

Live streaming for the four games across digital screens - including Turner's TV Everywhere platforms - is up 74% in live stream starts, +71% in total minutes consumed and +56% in uniques over last year. Live video starts via TNT Overtime for the series are up 130% compared with the corresponding Conference Finals coverage last year. Each of the four games ranked as the most-discussed program of the night across all of television (cable and broadcast) on Twitter, while social impressions across Facebook and Twitter for NBA on TNT and NBA TV are up 108% when compared to last year.

In other TNT ratings news, the May 8 episode of the hit investigative series Cold Justice landed 2 million viewers in Live + 7 delivery for its premiere telecast and encore. Across TNT's multiple linear, digital and mobile platforms, Cold Justice is reaching an average of 3 million viewers per episode in its third season.

Adult Swim

Adult Swim ranked as basic cable's #1 network in total day deliveryof adults 18-24, 18-34 and 18-49, as well as men 18-24 and 18-34 for the second week of May. The network charted +17% year-over-year delivery gains among adults 18-24.

Childrens Hospital(Friday at 12a) grew by +15% among adults 18-24 and +20% among men 18-24 over the previous week.

Adult Swim programming, including Robot Chicken, accounted for 23 of basic cable's Top 50 telecasts for the week among adults 18-34, more than any other network.


TBS ranked as basic cable's #2 network (behind TNT) in primetime delivery of total viewers and key adult demos, according to Live + 7 data for the week of May 4. TBS also landed a spot among the Top 5 networks with adults 18-34 in primetime.

The TBS original comedy Your Family Or Mine drew a combined audience of 2.8 million viewers in Live + 7 delivery for its May 5 premiere telecast and same-week encores, a +6% increase over the prior week. In key demos, the show drew 1.2 million adults 18-49 and 613,000 adults 18-34, the latter showing an increase of +18% over prior week.

The May 8 season finale of TBS'sMeet the Smiths garnered a combined audience of 1.6 million viewers in Live + 7 delivery for its premiere telecast and encore, a lift of +16% over the prior week's episode. The show was also up among key demos, with 648,000 adults 18-49 (+8% vs. prior week).

Cartoon Network

For the second week of May, Cartoon Network ranked as television's #2 network in total day delivery (6a-8p) of kids 6-11 & 9-14. The network also ranked as television's #1 network in total day delivery among boys 6-11 and 9-14. In addition, Cartoon Network was television's #1 destination among kids 2-11, 6-11 and all key boys every weeknight.

Cartoon Network was television's #1 destination on Thursday night for all key kids and boys, charting gains between +28% and +62% among all targeted demos. Teen Titans Go! (6p) ranked as television's #1 telecast for the week among all boys and #1 for the day among all targeted demos. And Clarence (5:30p) and AdventureTime (7:30p) ranked #1 in their respective timeslots among all targeted kids and boys.

Cartoon Network programming accounted 21 of the Top 25 telecasts of the week among boys 6-11.


truTV scored a primetime median age of 37 for the week of May 4, six years younger than the same week a year ago.

The May 7 spring finale for the hit truTV series Impractical Jokers scored 1.8 million total viewers in Live + 7 delivery. Within its timeslot, the show ranked #1 in delivery of men 18-34, and #2 with adults 18-49 and men 18-49.Impractical Jokers also garnered a Top 5 finish in its timeslot among adults 18-34, along with Top 10 rankings among women 18-49, women 18-34 and Total Viewers.


Total day viewership for NBA TV for the week of May 18 grew +2% when compared to the same week in 2014, with double-digit gains for The Starters (+45% in total viewers), Sounds of the Playoffs (+41%) and NBA GameTime's Eastern Conference Finals Preview (+25%).

  [may 2015]  


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