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[06/04/15 - 08:20 AM]
ABC's "Celebrity Wife Swap" Is Up for the 2nd Week to a Season High in Viewers
ABC spins the numbers for Wednesday, June 3.
[via press release from ABC]

ABC's Celebrity Wife Swap is Up for the 2nd Week in Viewers - Most-Watched Telecast Since Mid-July

Celebrity Wife Swap (10-11pm - 3.5 million and 1.0/4 in AD18-49): During Wednesday's 10pm hour, ABC's Celebrity Wife Swap was up for the 2nd week to a season high in Total Viewers (+3% - 3.5 million vs. 3.4 million) and steady in Adults 18-49 (1.0/4 vs. 1.1/4), delivering its most-watched telecast overall since mid-July - since 7/15/14. Opposite NBC's Stanley Cup Finals Game 1 in the hour, the ABC unscripted series took second among Adults 18-49.

Quick Take for Wednesday, June 3, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Celebrity Wife Swap" is Up for the 2nd Week to a Season High in Viewers

Wednesday (06/03/15) - ABC Total Viewer and Adult 18-49 Projections:

"Celebrity Wife Swap": Live + 3 = 4.0 mil/1.2 rtg, L7 = 4.1 mil/1.2 rtg and MP+35 Day = NA

Live + Same Day Results:

"Celebrity Wife Swap" (10:00-11:00 p.m. - 3.5 million and 1.0/4 in AD18-49):

During Wednesday's 10:00 p.m. hour, ABC's "Celebrity Wife Swap" was up for the 2nd week to a season high in Total Viewers (+3% - 3.5 million vs. 3.4 million) and steady in Adults 18-49 (1.0/4 vs. 1.1/4), delivering its most-watched telecast overall since mid-July - since 7/15/14. Opposite NBC's Stanley Cup Finals Game 1 in the hour, the ABC unscripted series took second among Adults 18-49.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day for 06/03/15.





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