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[06/09/15 - 08:31 AM]
ABC Is No. 1 on Monday in Adults 18-34 and All Key Women
ABC spins the numbers for Monday, June 8.

[via press release from ABC]

ABC's The Bachelorette is Monday's #1 Show in AD18-34/The Whispers Improves its Slot

ABC Monday Prime (8-11pm - 5.6 million and 1.5/5 in AD18-49): With The Bachelorette and The Whispers, ABC ran a strong second on Monday night in Total Viewers (5.6 million) and Adults 18-49 (1.5/5), while ranking #1 in Adults 18-34 and across all key Women demos.

The Bachelorette (8-10pm - 6.3 million and 1.8/6 in AD18-49): From 8-10pm against NBC's American Ninja Warrior and Fox's So You Think You Can Dance, ABC's The Bachelorette ranked #1 in its 2-hour time period and as Monday's #1 show for the 2nd week in a row in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). The Bachelorette nearly tied NBC's American Ninja Warrior for the Adult 18-49 lead (1.8/6 vs. 2.0/7), while beating FOX's SYTYCD by 64% (1.1/4).

· The Bachelorette held steady week to week and grew from its year-ago telecast for the 2nd week running (1.8/6 vs. 1.0/4 on 6/9/14).

The Whispers (10-11pm - 4.4 million and 1.0/3 in AD18-49): During the 10pm hour, ABC's The Whispers outdrew NBC's competing freshman The Island by 16% in Total Viewers (4.4 million vs. 3.8 million). The new ABC drama ranked #1 in the time period with Adults 25-54 (tie) and Women 18-49. The Whispers continued to improve its time slot for ABC, building over the year-ago night with original programming (Mistresses on 6/9/14 = 3.6 million and 0.9/3) in Total Viewers (+22%) and Adults 18-49 (+11%).

· Based on Live + 3 Day data for last Monday, the series debut The Whispers spiked 53% over its L+SD number to a 2.3 rating in Adults 18-49, making it the top-rated L+3 summer debut on any network in 2 years - since CBS' Under The Dome on 6/24/13.

Quick Take for Monday, June 8, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Is No. 1 on Monday in Adults 18-34 and All Key Women

"The Bachelorette" Wins Its Time Period and Stands as Monday's No. 1 Show In Adults 18-34 and Across All Key Women Demos for the 2nd-Straight Week

"The Whispers" Leads NBC's "The Island" in Total Viewers and Ranks No. 1 at 10pm in Adults 25-54 and Women 18-49

Monday Night (06/08/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette": L3 = 8.0 mil/2.2 rtg, L7 = 8.2 mil/2.3 rtg and Multiplatform+35 Day = NA

"The Whispers": L3 = 6.7 mil/1.5 rtg, L7 = 7.3 mil/1.6 rtg and Multiplatform+35 Day = NA

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 5.6 million and 1.5/5 in AD18-49):

With "The Bachelorette" and "The Whispers," ABC ran a strong second on Monday night in Total Viewers (5.6 million) and Adults 18-49 (1.5/5) while ranking No. 1 in Adults 18-34 and across all key Women demos.

"The Bachelorette" (8:00-10:00 p.m. - 6.4 million and 1.8/6 in AD18-49):

From 8:00-10:00 p.m. against NBC's "American Ninja Warrior" and Fox's "So You Think You Can Dance," ABC's "The Bachelorette" ranked No. 1 in its 2-hour time period and as Monday's No. 1 show for the 2nd week in a row in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). "The Bachelorette" nearly tied NBC's "American Ninja Warrior" for the Adult 18-49 lead (1.8/6 vs. 2.0/7) while beating FOX's "SYTYCD" by 64% (1.1/4). "The Bachelorette" was the most social series on Monday (85,448 tweets), up 5% versus last week.

· "The Bachelorette" held steady week to week and grew from its year-ago telecast for the 2nd week running (1.8/6 vs. 1.0/4 on 6/9/14).

"The Whispers" (10:00-11:00 p.m. - 4.4 million and 1.0/3 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" outdrew NBC's competing freshman "The Island" by 16% in Total Viewers (4.4 million vs. 3.8 million). The new ABC drama ranked No. 1 in the time period with Adults 25-54 (1.4/4-tie) and Women 18-49 (1.9/5). "The Whispers" continued to improve its time slot for ABC, building over the year-ago night with original programming ("Mistresses" on 6/9/14 = 3.6 million and 0.9/3) in Total Viewers (+22%) and Adults 18-49 (+11%).

· Based on Live + 3 Day data for last Monday, the series debut of "The Whispers" spiked 53% over its L+SD number to a 2.3 rating in Adults 18-49, making it the top-rated L+3 summer debut on any network in 2 years - since CBS' "Under The Dome" on 6/24/13.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/8/15. Nielsen Socialguide 6/8/15, Total Tweets +/- 3hrs during telecast.





  [june 2015]  
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· ISLAND, THE (NBC)
· MISTRESSES (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)





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