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[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[via press release from ABC]

ABC's Rookie Blue Builds 14% to a Season High in AD18-49

The Astronaut Wives Club (8-9pm - 3.8 million and 0.6/3 in AD18-49): ABC freshman drama The Astronaut Wives Club (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's Food Fighters by 9% (3.5 million) and Fox's Boom! by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), The Astronaut Wives Club surged +57% over its L+SD Adult 18-49 rating.

Mistresses (9-10pm - 2.9 million and 0.7/3 in AD18-49): At 9pm, ABC's Mistresses held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· Mistresses continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

Rookie Blue (10-11pm - 3.8 million and 0.8/3 in AD18-49): Building on its lead-in at 10pm, ABC's Rookie Blue grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a season high with young adults.

· Last week's episode of Rookie Blue (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), Rookie Blue has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

Quick Take for Thursday, July 23, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Astronaut Wives Club" Takes 2nd in Viewers at 8pm

"Mistresses" Delivers Increasing TV Playback Gains, Doubling its Rating in L+7

ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49

Thursday (07/23/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": Live + 3 = 5.6 million/0.9 rating and Live + 7 = 6.1 million/1.0 rating

"Mistresses": Live + 3 = 4.5 million/1.1 rating and Live + 7 = 4.8 million/1.1 rating

"Rookie Blue": Live + 3 = 5.4 million/1.1 rating and Live + 7 = 5.7 million/1.2 rating

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 3.8 million and 0.6/3 in AD18-49):

ABC freshman drama "The Astronaut Wives Club" (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's "Food Fighters" by 9% (3.5 million) and Fox's "Boom!" by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), "The Astronaut Wives Club" surged +57% over its L+SD Adult 18-49 rating.

"Mistresses" (9:00-10:00 p.m. - 2.9 million and 0.7/3 in AD18-49):

At 9:00 p.m., ABC's "Mistresses" held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· "Mistresses" continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

"Rookie Blue" (10:00-11:00 p.m. - 3.8 million and 0.8/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC's "Rookie Blue" grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a new season high with young adults.

· Last week's episode of "Rookie Blue" (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), "Rookie Blue" has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/23/15.





  [july 2015]  
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· ASTRONAUT WIVES CLUB, THE (ABC)
· BOOM! (FOX)
· FOOD FIGHTERS (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)





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