or


[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[via press release from ABC]

ABC's Rookie Blue Builds 14% to a Season High in AD18-49

The Astronaut Wives Club (8-9pm - 3.8 million and 0.6/3 in AD18-49): ABC freshman drama The Astronaut Wives Club (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's Food Fighters by 9% (3.5 million) and Fox's Boom! by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), The Astronaut Wives Club surged +57% over its L+SD Adult 18-49 rating.

Mistresses (9-10pm - 2.9 million and 0.7/3 in AD18-49): At 9pm, ABC's Mistresses held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· Mistresses continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

Rookie Blue (10-11pm - 3.8 million and 0.8/3 in AD18-49): Building on its lead-in at 10pm, ABC's Rookie Blue grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a season high with young adults.

· Last week's episode of Rookie Blue (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), Rookie Blue has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

Quick Take for Thursday, July 23, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Astronaut Wives Club" Takes 2nd in Viewers at 8pm

"Mistresses" Delivers Increasing TV Playback Gains, Doubling its Rating in L+7

ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49

Thursday (07/23/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": Live + 3 = 5.6 million/0.9 rating and Live + 7 = 6.1 million/1.0 rating

"Mistresses": Live + 3 = 4.5 million/1.1 rating and Live + 7 = 4.8 million/1.1 rating

"Rookie Blue": Live + 3 = 5.4 million/1.1 rating and Live + 7 = 5.7 million/1.2 rating

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 3.8 million and 0.6/3 in AD18-49):

ABC freshman drama "The Astronaut Wives Club" (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's "Food Fighters" by 9% (3.5 million) and Fox's "Boom!" by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), "The Astronaut Wives Club" surged +57% over its L+SD Adult 18-49 rating.

"Mistresses" (9:00-10:00 p.m. - 2.9 million and 0.7/3 in AD18-49):

At 9:00 p.m., ABC's "Mistresses" held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· "Mistresses" continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

"Rookie Blue" (10:00-11:00 p.m. - 3.8 million and 0.8/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC's "Rookie Blue" grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a new season high with young adults.

· Last week's episode of "Rookie Blue" (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), "Rookie Blue" has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/23/15.





  [july 2015]  
S
M
T
W
T
F
S
   


· ASTRONAUT WIVES CLUB, THE (ABC)
· BOOM! (FOX)
· FOOD FIGHTERS (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.