or


[07/24/15 - 08:28 AM]
ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49
ABC spins the numbers for Thursday, July 23.

[via press release from ABC]

ABC's Rookie Blue Builds 14% to a Season High in AD18-49

The Astronaut Wives Club (8-9pm - 3.8 million and 0.6/3 in AD18-49): ABC freshman drama The Astronaut Wives Club (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's Food Fighters by 9% (3.5 million) and Fox's Boom! by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), The Astronaut Wives Club surged +57% over its L+SD Adult 18-49 rating.

Mistresses (9-10pm - 2.9 million and 0.7/3 in AD18-49): At 9pm, ABC's Mistresses held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· Mistresses continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

Rookie Blue (10-11pm - 3.8 million and 0.8/3 in AD18-49): Building on its lead-in at 10pm, ABC's Rookie Blue grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a season high with young adults.

· Last week's episode of Rookie Blue (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), Rookie Blue has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

Quick Take for Thursday, July 23, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Astronaut Wives Club" Takes 2nd in Viewers at 8pm

"Mistresses" Delivers Increasing TV Playback Gains, Doubling its Rating in L+7

ABC's "Rookie Blue" Grows 14% to Earn a New Season High in Adults 18-49

Thursday (07/23/15) - ABC Total Viewer and Adult 18-49 Projections

"AWC": Live + 3 = 5.6 million/0.9 rating and Live + 7 = 6.1 million/1.0 rating

"Mistresses": Live + 3 = 4.5 million/1.1 rating and Live + 7 = 4.8 million/1.1 rating

"Rookie Blue": Live + 3 = 5.4 million/1.1 rating and Live + 7 = 5.7 million/1.2 rating

Live + Same Day Results:

"The Astronaut Wives Club" (8:00-9:00 p.m. - 3.8 million and 0.6/3 in AD18-49):

ABC freshman drama "The Astronaut Wives Club" (3.8 million) took 2nd in the 8 o'clock hour among Total Viewers, outdrawing NBC's "Food Fighters" by 9% (3.5 million) and Fox's "Boom!" by 73% (2.2 million).

· In the most recent round of Live + 7 Day numbers (for 7/2/15), "The Astronaut Wives Club" surged +57% over its L+SD Adult 18-49 rating.

"Mistresses" (9:00-10:00 p.m. - 2.9 million and 0.7/3 in AD18-49):

At 9:00 p.m., ABC's "Mistresses" held steady with its week-ago Fast Affiliate Adult 18-49 rating (0.7/3 vs. 0.8/3), which adjusted up 1-tenth in the Nationals.

· "Mistresses" continued to deliver increasing playback gains in the most recent round of L+7 data, spiking +100% in week 3 among Adults 18-49 over its L+SD rating, compared to +71% for the prior week and +56% for its season premiere.

"Rookie Blue" (10:00-11:00 p.m. - 3.8 million and 0.8/3 in AD18-49):

Building on its lead-in at 10:00 p.m., ABC's "Rookie Blue" grew week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+14% - 0.8/3 vs. 0.7/3), hitting a new season high with young adults.

· Last week's episode of "Rookie Blue" (on 7/16/15) scored its biggest-ever Live + 3 playback increase among Adults 18-49, spiking +71% over its L+SD rating. In fact, the ABC drama increased its playback growth for the 2nd consecutive week (+43% to +57% to +71%). With last Thursday's telecast (+71%) and this season's premiere (+67%), "Rookie Blue" has delivered its two largest-ever L+3 lifts in just the last 4 weeks.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/23/15.





  [july 2015]  
S
M
T
W
T
F
S
   


· ASTRONAUT WIVES CLUB, THE (ABC)
· BOOM! (FOX)
· FOOD FIGHTERS (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)





most recent ratings | view all posts
[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.