DISNEY'S "DESCENDANTS" WAVES MAGIC RATINGS WAND FOR DISNEY CHANNEL

Disney's "Descendants," a modern-day, coming-of-age adventure about the teenage sons and daughters of Disney's most infamous villains, delivered an enchanting 6.6 million Total Viewers, including 3.0 million Kids 2-11 with its television premiere, Friday, July 31, (8:00 p.m., ET/PT), on Disney Channel, and posted 1.4 million record-setting views on the WATCH Disney Channel app since Friday, July 24. Its soundtrack (also released Friday, July 31 on Walt Disney Records) is currently at #1 on the iTunes soundtrack chart and #2 on the iTunes album chart, and its prequel novel, The Isle of the Lost by Melissa de la Cruz from Disney Publishing Worldwide, maintains its 10-week stronghold at #1 on the New York Times Best Seller List (Children's Middle Grade).

Disney Channel's "Descendants" now ranks as the #1 cable TV movie of 2015 in Total Viewers and the #1 cable TV telecast among Kids 2-11 (3.0 million/7.6 rating) and Tweens 9-14 (2.3 million/9.5 rating), and along with "Teen Beach 2," gives Disney Channel the Top 2 rated cable TV telecasts in two years among these targeted youth demographics.

On Twitter, "Descendants" on Disney Channel was the #1 most social non-sports program on Friday, July 31, as topics from nearly half-a-million users produced over 2 million impressions.

In North America, the movie is also now available on DVD at retailers on iTunes, Amazon and Google Play. Beginning in October, it will be presented on Disney Channels in 162 countries and territories around the world.

Disney's "Descendants" also ushered in Disney Channel's new comedy series "BUNK'D" (10:00 p.m.), which delivered a 4.2 million Total Viewers and 2.0 million Kids 2-11.

The original movie "Descendants" - directed, choreographed and executive-produced by the Emmy Award-winning Kenny Ortega ("High School Musical") and Wendy Japhet ("An Education," "The Italian Job") - is a live-action, music-filled, dragon-sized adventure starring Dove Cameron (Disney Channel's "Liv and Maddie"), Cameron Boyce (Disney XD's "Gamer's Guide to Pretty Much Everything," Disney Channel's "Jessie") as Carlos, Booboo Stewart as Jay, Sofia Carson as Evie, Mitchell Hope as Ben, Tony Award-winning Kristin Chenoweth as Maleficent, Wendy Raquel Robinson as Cruella de Vil, Maz Jobrani as Jafar, Kathy Najimy as the Evil Queen, Melanie Paxson as Fairy Godmother, Brenna D'Amico as Jane, Sarah Jeffery as Audrey, Zachary Gibson as Doug, Jedidiah Goodacre as Chad Charming, and Dianne Doan as Lonnie.

Paul Becker ("So You Think You Can Dance Canada") is the co-choreographer. The script was written by Josann McGibbon and Sara Parriott (creators and Emmy and WGA Award-nominated writers on "The Starter Wife"; writers of "Runaway Bride"), who are also co-producers. Tracy Jeffrey is the producer. Mark Hofeling ("Teen Beach Movie," "High School Musical") is the production designer and Kara Saun ("Project Runway") is the costume designer.

Source: NTI, U.S. Live + Same Day early ratings, 7/31/15. 2015 to date: 12/29/14-7/30/15. Social Media: Nielsen, Live/New, ranked on Unique Audience or Impressions.