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[08/09/15 - 08:21 AM]
"Aquarius" Grows to Its Top Rating to Date Among Four Saturday Telecasts
NBC spins the numbers for Saturday, August 8.

[via press release from NBC]

Saturday Primetime Results:

· "Aquarius" (0.3/1 in 18-49, 1.3 million viewers overall from 9-10 p.m. ET) grew by 0.1 of a point or +50% (0.3 vs. 0.2) week to week in adult 18-49 rating, for its top rating to date among four Saturday telecasts.

· "Aquarius" is also up versus last week in total viewers by +9%, its second straight week of total-viewer growth and it biggest overall audience to date on a Saturday.

· "Aquarius," which had been available for binge viewing of all episode online through its first four weeks, will add significant viewership via time-shifting - the prior week's "Aquarius" grew by a series-high +96% going from L+SD to L+3 (0.24 to 0.47) and by 790,000 viewers overall (1.2 million to 2.0 million). Upscale: The prior week's "Aquarius" was the #2 most upscale Big 4 program of the night among adults 18-49 living in homes with $100K+ incomes (115 index) and with four or more years of college (102 index), behind only "Hannibal."

· "Hannibal" (0.3/1 in 18-49, 1.1 million viewers overall from 10-11 p.m. ET) maintained its adult 18-49 rating of the prior three weeks and is currently up +5% week to week in total viewers (1.074 million vs. 1.024 million), making this its most-watched episode among four Saturday telecasts to date.

· "Hannibal" will grow substantially via time-shifting -- the previous week's "Hannibal" increased by +50% going from L+SD to L+3 (0.30 to 0.45) and by 407,000 viewers overall (1.0 million to 1.4 million). Upscale: The prior week's "Hannibal" was the top upscale Big 4 program of the night among adults 18-49 living in homes with $100K+ incomes (122 index) and with four or more years of college (121 index).

· An encore telecast of "Running Wild with Bear Grylls" averaged 0.2/1 in 18-49 and 1.3 million viewers overall from 8-9 p.m. ET.

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Jim Carrey and musical guest Iggy Azalea, averaged a 2.2 rating, 6 share in household results in Nielsen's 56 metered markets and a 0.8/4 in adults 18-49 in the 25 markets with Local People Meters, matching the show's results for the prior two weeks in both measures.

· "SNL" was the #1 program of the night on the Big 4 networks in 18-49 in the Local People Meters, beating all the night's primetime programming on those networks.

· Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [august 2015]  
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· AQUARIUS (NBC)
· HANNIBAL (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)
· SATURDAY NIGHT LIVE (NBC)





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