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Bachelor in Paradise Finishes Up 6% for the Season - After Paradise Beats Bear Grylls Finale in AD18-49
ABC Monday Prime (8-11pm - 4.3 million and 1.1/4 in AD18-49): ABC took second place on Labor Day Monday in Adults 18-49 (1.1/4). Bachelor in Paradise was Monday's #2 TV show in Adults 18-49 (1.4/4), while ranking #1 among Adults 18-34 and across the key Women demos (W18-34/W18-49/W25-54).
Bachelor in Paradise (9-10pm - 4.8 million and 1.4/4 in AD18-49): At 9pm, ABC's season finale of Bachelor in Paradise took second its hour in Total Viewers (4.8 million) and Adults 18-49 (1.4/4), and won the slot among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Among viewers and young adults, the show delivered 6-week highs for ABC in the hour - since 7/27/15.
· On average, Bachelor in Paradise was up 6% over its performance last summer among Adults 18-49 (1.9/7 vs. 1.8/6).
Bachelor in Paradise: After Paradise (10-11pm - 3.9 million and 1.1/4 in AD18-49): From 10-11pm, ABC's season finale of Bachelor in Paradise: After Paradise ranked #1 in its hour among Adults 18-49, beating NBC's finale of Running Wild with Bear Grylls by 10% (1.1/4 vs. 1.0/3) The ABC unscripted series grew week to week in Total Viewers (+5% - 3.9 million vs. 3.7 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), hitting a new series high with young adults.
Quick Take for Monday, September 7, 2015
(Fast Affiliate Live + Same Day Ratings)
"Bachelor in Paradise" Season Finale Leads in Time Slot And Ranks as Monday's No. 1 Show in Adults 18-34 and All Key Women
On Average, "Bachelor in Paradise" is Up 6% in Adults 18-49
Over its Performance Last Summer
"Bachelor in Paradise: After Paradise" Leads the 10 o'clock Hour
With a Series High in Adults 18-49
Monday Night (09/7/15) - ABC Total Viewer and Adult 18-49 Projections
"Bachelorette in Paradise": L3 = 6.1 mil/1.8 rtg and L7 = 6.4 mil/1.9 rtg.
"Bachelorette in Paradise: After Paradise": L3 = 5.0 mil/1.4 rtg and L7 = 5.2 mil/1.4 rtg.
Live + Same Day Results:
ABC Monday Prime (8:00-11:00 p.m. - 4.3 million and 1.4/4 in AD18-49):
ABC took second place on Labor Day Monday in Adults 18-49 (1.1/4). "Bachelor in Paradise" was Monday's No. 2 TV show in Adults 18-49 (1.4/4), while ranking No. 1 among Adults 18-34 and across the key Women demos (W18-34/W18-49/W25-54).
"Bachelor in Paradise" (9:00-10:00 p.m. - 5.2 million and 1.5/6 in AD18-49):
At 9:00 p.m., ABC's season finale of "Bachelor in Paradise" took second its hour in Total Viewers (4.8 million) and Adults 18-49 (1.4/4), and won the slot among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Among viewers and young adults, the show delivered 6-week highs for ABC in the hour - since 7/27/15.
· On average, "Bachelor in Paradise" was up 6% over its performance last summer among Adults 18-49 (1.9/7 vs. 1.8/6).
"Bachelor in Paradise: After Paradise" (10:00-11:00 p.m. - 3.9 million and 1.1/4 in AD18-49):
From 10:00-11:00 p.m., ABC's season finale of "Bachelor in Paradise: After Paradise" ranked No. 1 in its hour among Adults 18-49, beating NBC's finale of "Running Wild with Bear Grylls" by 10% (1.1/4 vs. 1.0/3) The ABC unscripted series grew week to week in Total Viewers (+5% - 3.9 million vs. 3.7 million) and Adults 18-49 (+10% - 1.1/4 vs. 1.0/3), hitting a new series high with young adults.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day ratings, 9/7/15.
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