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[09/08/15 - 08:41 AM]
"Ninja Warrior" Is the #1 Big 4 Telecast of the Labor Day Holiday Night in 18-49, Leading NBC to the Nightlong Win Among Those Networks
NBC spins the numbers for Monday, September 7.
[via press release from NBC]

'NINJA WARRIOR' IS THE #1 BIG 4 TELECAST OF THE LABOR DAY HOLIDAY NIGHT IN 18-49, LEADING NBC TO THE NIGHTLONG WIN AMONG THOSE NETWORKS

Monday Primetime Results:

NBC won Monday night among the Big 4 networks in adults 18-49, adults 25-54 and all key adult-male demos, with "American Ninja Warrior" the #1 show of the night in 18-49 and other key measures.

· "American Ninja Warrior" (1.6/5 in 18-49, 6.1 million viewers overall from 8-10:01 p.m. ET) ranks as the #1 show of the night on Big 4 in adults 18-49, adults 25-54 and other key demos.

· "American Ninja Warrior" grew by +21% from its first half-hour to its fourth in adult 18-49 rating (1.4 to 1.7).

· "American Ninja Warrior" will add substantial viewership via time-shifting - the prior week's "American Ninja Warrior" grew by +15% in 18-49 rating going from L+SD to L+3 Nielsens (from a 2.13 rating to a 2.44) and by 763,000 viewers overall (from 7.3 million to 8.1 million).

· "Running Wild with Bear Grylls" (1.0/3 in 18-49, 3.0 million viewers overall from 10:01-11 p.m. ET) finished within 0.1 of the time-period lead among ABC, CBS and NBC in adults 18-49, tied for #1 in adults 25-54 and ranked #1 outright among those nets in all key adult-male demos, with an episode featuring NFL star Drew Brees that aired against ABC's special "Bachelor in Paradise" Reunion.

· "Running Wild with Bear Grylls" will add significant viewership via time-shifting - the previous week's "Running Wild" increased by +20% in 18-49 rating going from L+SD to L+3 Nielsens (from a 1.21 rating to a 1.45) and by 554,000 viewers overall (from 3.3 million to 3.9 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "CBS Summer Showcase," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "CBS Summer Showcase," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (0.8/3 in metered-market households with an encore) trailed CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 with an encore in metered-market households and a 0.2/1 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.





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· AMERICAN NINJA WARRIOR (NBC)
· BACHELOR IN PARADISE (ABC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)




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