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[09/28/15 - 10:37 AM]
"Quantico" Opens as Sunday's No. 1 Scripted Broadcast in Adults 18-49, Scoring a 3-Year High for ABC in the 10pm Hour with Regular Programming
ABC spins the numbers for Sunday, September 27.

[via press release from ABC]

Quantico Builds on its Lead-in to Open as Sunday's #1 Scripted Broadcast at 3-Year Highs in the 10pm Hour

Sunday Night (9/27/15) - ABC Total Viewer and Adult 18-49 Projections

Once Upon a Time: L3 = 7.3 million/2.2 rating, L7 = 7.7 million/2.3 rating and MP+35 = 3.0 rating

Blood & Oil: L3 = 10.0 million/2.1 rating, L7 = 10.7 million/2.2 rating

Quantico: L3 = 11.2 million/2.9rating, L7 = 12.0 million/3.1 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 5.7 million and 1.4/4 in AD18-49): Opposite a big Sunday Night Football game on NBC and an NFL overrun-boosted CBS, ABC beat its non-sports premiere competition on Fox Sunday night by 2.8 million viewers (5.7 million vs. 2.9 million) and by 8% in Adults 18-49 (1.4/4 vs. 1.3/4). ABC's 10pm debut of Quantico built on its lead-in and opened as Sunday's #1 scripted broadcast program in Adults 18-49 (1.9/6). Of note, the new ABC drama outdelivered CBS' NFL-fueled 2-hour series finale of CSI (1.8/5).

Once Upon a Time (8-9pm - 5.9 million and 1.8/5 in AD18-49): Building sharply on its lead-in at 8pm (+69%/+157% over a Once Upon a Time fan celebration special) against the start of SNF and CBS' NFL-ignited 60 Minutes, ABC's 5th season premiere of Once Upon a Time dominated Fox's season premieres in the hour (The Simpsons/Brooklyn Nine-Nine) with Total Viewers (+84% - 5.9 million vs. 3.2 million) and Adults 18-49 (+20% - 1.8/5 vs. 1.5/5). Once Upon a Time was Sunday's #2 scripted broadcast in Adults 18-49 (tie), behind only ABC's Quantico debut. Once Upon a Time topped its May Sweep averages (5.4 million and 1.7/6) in Total Viewers (+9%) and Adults 18-49 (+6%), as it drew its biggest audience and matched its best young adult rating since March - since 3/15/15 and 3/22/15, respectively.

Blood & Oil (9-10pm - 6.3 million and 1.4/4 in AD18-49): Building on it Total Viewer lead-in 9pm (+7%), ABC's debut of Blood & Oil more than doubled Fox's season premieres in the hour (Family Guy/Last Man on Earth) in Total Viewers (+110% - 6.3 million vs. 3.0 million) and tied among Adults 18-49 (1.4/4).

Quantico (10-11pm - 7.1 million and 1.9/6 in AD18-49): At 10pm, ABC's debut of Quantico shot up 36% over its lead-in and beat the final hour of CBS' CSI finale by 12% in Adults 18-49 (1.9/6 vs. 1.7/5). Despite its late time slot, the new ABC drama held steady on the half-hour among young adults. Quantico drew ABC's largest audience in the hour with regular programming since May 2012 and equaled its best young adult number since September 2012 - since 5/13/12 and 9/30/12, respectively.

· Quantico built sharply over ABC's year-ago premiere of Revenge in the hour (5.1 million and 1.3/4 on 9/28/14), rising by 39% in Total Viewers and by 46% in Adults 18-49. Quantico also topped the Net's most recent series debut in the time period (Betrayal = 5.2 million and 1.5/4 on 9/29/13) by strong double digits in viewers (+37%) and young adults (+27%). Among Adults 18-49, Quantico stands as TV's top-rated 10pm Sunday broadcast series debut in 3 years - since 9/30/12.

Quick Take for Sunday, September 27, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "Once Upon a Time" Premiere Tops its May Sweep Averages, Earning the ABC Drama's Strongest Results Since March

ABC's "Blood & Oil" Debut Doubles Fox's Season Premieres at 9pm in Viewers

"Quantico" Opens as Sunday's No. 1 Scripted Broadcast in Adults 18-49, Scoring a 3-Year High for ABC in the 10pm Hour with Regular Programming

Sunday Night (09/27/15) - ABC Total Viewer and Adult 18-49 Projections

"OUAT": L3 = 7.3 million/2.2 rating, L7 = 7.7 million/2.3 rating and MP+35 = 3.0 rating

"Blood & Oil": L3 = 10.0 million/2.1 rating, L7 = 10.7 million/2.2 rating

"Quantico": L3 = 11.2 million/2.9 rating, L7 = 12.0 million/3.1 rating

Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.7 million and 1.4/4 in AD18-49):

Opposite a big Sunday Night Football game on NBC and an NFL overrun-boosted CBS, ABC beat its non-sports premiere competition on Fox Sunday night by 2.8 million viewers (5.7 million vs. 2.9 million) and by 8% in Adults 18-49 (1.4/4 vs. 1.3/4). ABC's 10:00 p.m. debut of "Quantico" built on its lead-in to open as Sunday's No. 1 scripted broadcast program in Adults 18-49 (1.9/6). Of note, the new ABC drama outdelivered CBS' NFL-fueled 2-hour series finale of "CSI" (1.8/5). ABC's three Sunday dramas were the most-social entertainment programs on broadcast: "Once Upon a Time" (153,856 tweets), "Quantico" (35,611 tweets) and "Blood & Oil" (16,883 tweets).

"Once Upon a Time" (8:00-9:00 p.m. - 5.9 million and 1.8/5 in AD18-49):

Building sharply on its lead-in at 8:00 p.m. (+69%/+157% over a "Once Upon a Time" fan celebration special) against the start of SNF and CBS' NFL-ignited "60 Minutes," ABC's 5th season premiere of "Once Upon a Time" dominated Fox's season premieres in the hour ("The Simpsons"/"Brooklyn Nine-Nine") with Total Viewers (+84% - 5.9 million vs. 3.2 million) and Adults 18-49 (+20% - 1.8/5 vs. 1.5/5). "Once Upon a Time" was Sunday's No. 2 scripted broadcast in Adults 18-49 (tie), behind only ABC's "Quantico" debut.

· "Once Upon a Time" topped its May Sweep averages (5.4 million and 1.7/6) in Total Viewers (+9%) and Adults 18-49 (+6%), drawing its biggest audience and matching its best young adult rating since March - since 3/15/15 and 3/22/15, respectively.

"Blood & Oil" (9:00-10:00 p.m. - 6.3 million and 1.4/4 in AD18-49):

Building on its viewer lead-in 9:00 p.m. (+7%), ABC's debut of "Blood & Oil" more than doubled Fox's season premieres in the hour ("Family Guy"/"Last Man on Earth") in Total Viewers (+110% - 6.3 million vs. 3.0 million) and tied among Adults 18-49 (1.4/4).

"Quantico" (10:00-11:00 p.m. - 7.1 million and 1.9/6 in AD18-49):

At 10:00 p.m., ABC's debut of "Quantico" shot up 36% over its lead-in and beat the final hour of CBS' "CSI" finale by 12% in Adults 18-49 (1.9/6 vs. 1.7/5). Despite its late time slot, the new ABC drama held steady on the half-hour among young adults. "Quantico" drew ABC's largest audience in the hour with regular programming since May 2012 and equaled its best young adult number since September 2012 - since 5/13/12 and 9/30/12, respectively.

· "Quantico" built sharply over ABC's year-ago premiere of "Revenge" in the hour (5.1 million and 1.3/4 on 9/28/14), rising by 39% in Total Viewers and by 46% in Adults 18-49. "Quantico" also topped the Net's most recent series debut in the time period ("Betrayal" = 5.2 million and 1.5/4 on 9/29/13) by strong double digits in viewers (+37%) and young adults (+27%). Among Adults 18-49, "Quantico" stands as TV's top-rated 10:00 p.m. Sunday broadcast series debut in 3 years - since 9/30/12.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 09/27/15.





  [september 2015]  
S
M
T
W
T
F
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· 60 MINUTES (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BETRAYAL (ABC)
· BLOOD & OIL (ABC)
· BROOKLYN NINE-NINE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· FAMILY GUY (FOX)
· LAST MAN ON EARTH, THE (FOX)
· ONCE UPON A TIME (ABC)
· QUANTICO (ABC)
· REVENGE (ABC)
· SIMPSONS, THE (FOX)





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