"JAY LENO'S GARAGE" PREMIERE NIGHT DELIVERS OVER 1.1 MILLION TOTAL VIEWERS
Most-Watched Original Series Telecast in Total Viewers & Most-Watched Original Series Premiere Among P25-54 in Network History
ENGLEWOOD CLIFFS, N.J. - October 8, 2015 - Last night's premiere telecast of "Jay Leno's Garage" is CNBC's most watched original series telecast in its history (10-11p ET, Persons 2+: 916,000). Among P25-54, Jay Leno's Garage is the most watched original series premiere in network history (10-11p ET, Persons 25-54: 272,000). During the 10p hour, CNBC was a top 10 cable network among total viewers and a top 5 cable network among men. The premiere night was CNBC's most watched original series launch in its history (10p ET/PT premiere combo: Persons 2+ 1,159,000; Persons 25-54 388,000).
CNBC recently posted its seventh consecutive quarter of year-over-year growth among P25-54, a claim which no other ad-supported cable network can make. In third quarter, CNBC's average audience among P25-54 grew by 48% year over year.
Hosted by legendary comedian and "Tonight Show" host Jay Leno, "Jay Leno's Garage" airing Wednesdays at 10PM ET/PT, covers all things automotive including classic cars, super cars, projects, road tests, investments and the inner workings of the car collectors' market.
In this new eight part primetime series, Jay Leno explores our obsession with all things automotive. From classic cars to supercars and everything in-between, Jay's hitting the road to discover the most exciting, weird and wonderful vehicles ever made and meet the passionate people behind their wheels. Each one- hour themed episode features a mix of stunts, challenges, reviews, and celebrity interviews that showcases the colorful history of the automobile. Whether he's exploring the history of an iconic brand, road-testing the newest super car, or investigating the latest automotive innovations, there's no wheel Jay won't get behind to tell the story of our love affair with the car.
For more information, visit http://www.cnbcprime.com/jaylenosgarage. Like us on Facebook https://www.facebook.com/jaylenosgarage, follow us on Twitter https://twitter.com/LenosGarage and Instagram https://instagram.com/jaylenosgarage.
"Jay Leno's Garage" is produced by Original Productions, a FremantleMedia Company, and Big Dog Productions for CNBC. Jay Leno is the executive producer.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 386 million homes worldwide, including more than 97 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
CNBC is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.
Source: Nielsen. Live+SD. P2+ and P25-54 average audience. CNBC rankings in the 10-11p hour (program-based daypart) among ad-supported cable networks: #9 among P2+; #5 among M18+ and M25+. CNBC's seventh consecutive quarter of year-over-year P25-54 average audience growth based on time period data, M-Su 8-11p, 12/31/12-09/27/15; only ad-supported cable network that can make this claim.