[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[via press release from CBS]


Momentum in audience growth and key news demographics continued for CBS News' major news broadcasts into the second week of the new season, according to Nielsen live plus same day ratings for the week ending Oct. 3.

CBS News original reporting led to year-to-year audience and demo growth for the CBS EVENING NEWS WITH SCOTT PELLEY, CBS THIS MORNING and CBS THIS MORNING SATURDAY, while 60 MINUTES and 48 HOURS each posted the best non-sports audiences on Sunday and Saturday respectively. Editor's Note: CBS SUNDAY MORNING WITH CHARLES OSGOOD and FACE THE NATION were preempted on Oct. 3 for sports coverage.

Last week's broadcasts featured extensive team coverage on the devastating storms in the south; ongoing reporting on the crisis in Syria, breaking news from the murder of 10 students at Umpqua Community College, an investigation into the murder of the wife of a well-known obstetrician, Patrick Kennedy's revelations of family secrets and an inside look at driverless cars.

Here's a recap of how CBS News broadcasts performed last week, according to Nielsen live plus same day ratings:

The CBS EVENING NEWS WITH SCOTT PELLEY posted the largest year-to-year percentage gains in adults 25-54 and viewers, among the network evening news broadcasts for the week ending Oct. 2. The broadcast delivered 7.23 million viewers (+9% from 6.63m) and a 1.4/06 with adults 25-54 (+8% from 1.3/06). Editor's Note: Ratings for the week ending Oct. 2 and the year-ago comparison represent a four-day average as the broadcast aired under an amended title due to THURSDAY NIGHT FOOTBALL. Season-to-date, the broadcast is delivering 6.89 million viewers (up +6% from 6.50m) and even in adults 25-54 (1.3/06) compared to last year.

60 MINUTES was Sunday's top non-sports program on Oct. 3. The broadcast delivered 11.81 million viewers and a 2.2/06 in adults 25-54. Season-to-date, the broadcast is delivering 13.75 million viewers (+14% from 12.01m) and a 3.1/08 with adults 25-54 (+19% from 2.6/07), compared to the same period last year.

CBS THIS MORNING posted a double digit year-to-year percentage increase with viewers, the largest among the three network morning newscasts, for the week ending Oct. 2. CBS THIS MORNING delivered 3.62 million viewers (+14% from 3.17m) and a 0.9/07 with adults 25-54. CBS THIS MORNING gained +450,000 viewers compared to the same week last year and closed the viewership gap with NBC by 400,000 viewers, and cut the deficit with ABC by 920,000 viewers. Season-to-date, CBS THIS MORNING is delivering 3.48 million viewers (+13% from 3.08m last year) and a 0.8/07 (even) with adults 25-54.

48 HOURS: "The Doctor's Daughter" was Saturday's #1 non-sports broadcast with viewers on Oct. 3. The broadcast delivered 4.57 million viewers and a 1.1/03 with adults 25-54. Season-to-date, 48 HOURS is delivering 4.90 million viewers and a 1.2/04 with adults 25-54.

CBS THIS MORNING: SATURDAY was up +32% from a year ago and posted its largest audience delivery since Feb. 21, 2015. The broadcast delivered 2.49 million viewers (up from 1.89m) and a 0.5/04 (+25% from 0.4/04) with adults 25-54 on Oct. 3. Television season-to-date, CBS THIS MORNING: SATURDAY is delivering 2.23 million viewers (+7% from 2.08m) and a 0.4/04 with adults 25-54, compared to last year.

Follow CBS News on Twitter, Facebook, Instagram and listen to podcasts at Play.it.

  [october 2015]  

· 48 HOURS (CBS)

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