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[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[via press release from NBC]

VERSUS NFL AND BASEBALL-PLAYOFF COMPETITION, 'BLACKLIST' TOPS ITS AVERAGE FROM LAST MAY'S SWEEP

LAST WEEK'S "HEROES REBORN" ADDS NEARLY 1 MILLION FULL-EPISODE VIEWS ON ALTERNATE PLATFORMS, GROWS +80% IN 18-49 IN THREE DAYS OF TIME-SHIFTING AND SEVEN DAYS ON ALTERNATE PLATFORMS

'THE PLAYER' RETAINS 100% OF LAST WEEK'S FAST-AFFILIATE 0.9 RATING

Thursday Primetime Results:

"The Blacklist" (1.5/5 in 18-49, 6.9 million viewers overall from 10-11 p.m. ET):

· Facing NFL and MLB Playoff competition, is up +7% versus the show's average in last May's sweep in 18-49 (1.5 vs. 1.4).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +78% (to a 3.3 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.83 rating to a projected 3.26 rating in TAMi estimates).

· Retained 83% of last week's season-premiere in 18-49 (1.5 vs. 1.8), held onto 89% in total viewers (6.948 million vs. 7.765 million) and retained 100% in adults 18-34 (0.9 vs. 0.9).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +50% (1.5 vs. 1.0).

· Upscale: "Blacklist" is the most upscale drama so far this season on ABC, CBS, NBC or Fox, indexing at a 151 among adults 18-49 living in homes with $100K+ incomes. "Blacklist" was also the most upscale telecast on those networks on the prior Thursday, Oct. 1.

"Heroes Reborn" (1.2/4 in 18-49, 4.4 million viewers overall from 8-9 p.m. ET):

· Facing NFL and MLB Playoff competition, beat NBC's slot average from last season by +20% in 18-49 (1.2 vs. 1.0, L+SD non-sports).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Last week's "Heroes Reborn" added nearly a million full-episode views (P2+) in seven days on NBC.com and Hulu (990,639).

· Among adults 18-49, last week's episode grew by +80% (to a 2.9 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (1.58 rating to a projected 2.85 rating in TAMi estimates).

· Maintained 88% of last week's total viewership (4.392 million vs. 5.004 million).

· Maintained 100% week to week in women 18-34 (0.7 rating vs. 0.7).

"The Player" (0.9/3 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET):

· Retained 100% of last week's 0.9 in these prelim fast-affiliate ratings in adults 18-49 and retained 90% of last week's 1.0 in official nationals, despite last night's NFL and MLB Playoff competition.

· Versus last week's official nationals, is up week to week in men 18-34 (0.5 rating vs. 0.4) and is retaining 100% in adults 18-34, women 18-34 and men 18-49.

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +68% (to a 1.6 rating) via time-shifting (3 days) and 7-day alternate-platform viewership (0.95 rating to a projected 1.60 rating in TAMi estimates).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.2/7, delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.1/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.7/4, delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) tied CBS's "Late Late Show" (1.2/4, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3, delayed by an NFL overrun).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [october 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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