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[10/11/15 - 08:38 AM]
Saturday's Broadcast Ratings: ABC Stays on Top with College Football
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (10/10/15):

ABC (3.254 million viewers, #2; adults 18-49: 1.0, #1) was the network to beat on a low key Saturday with its weekly "Saturday Night College Football" (3.254 million viewers, #3; adults 18-49: 1.0, #1) coverage.

FOX (2.689 million viewers, #3; adults 18-49: 0.8, #2) then claimed the silver with its own presentation of "CFB on FOX" (2.689 million viewers, #5; adults 18-49: 0.8, #2).

Next up was CBS (3.775 million viewers, #1; adults 18-49: 0.6, #3) with repeats of "Code Black" (3.043 million viewers, #4; adults 18-49: 0.5, #T4), "Criminal Minds" (3.586 million viewers, #2; adults 18-49: 0.5, #T4) and a new "48 Hours" (4.695 million viewers, #1; adults 18-49: 0.7, #3).

And finally, NBC (1.639 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with its NASCAR rain delay lineup of "The Voice" (1.661 million viewers, #6; adults 18-49: 0.4, #T6) and "Saturday Night Live" (1.596 million viewers, #7; adults 18-49: 0.4, #T6).

In late-night metered market ratings (via NBC's press release):

· "Saturday Night Live," with host Amy Schumer and musical guest The Weekend (3.9/10 in metered-market households, 1.9/9 in adults 18-49 in the local people meters) is the night's #1 telecast on the Big 4 networks in both metered-market households and 18-49 in the local people meters, beating all primetime telecasts on those nets.

· The Oct. 10 "Saturday Night" grew +3% versus the year-ago telecast in metered-market households (3.9 vs. 3.8 on Oct. 11, 2014) and increased by +6% in 18-49 in the local people meters (1.9 vs. 1.8).

· Note that "SNL" adds significant viewership via time-shifting, with originals last season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/11/14):

ABC (4.874 million viewers, #1; adults 18-49: 1.2, #1) was the network to beat on Saturday with its coverage of the "NASCAR Bank of America 500 at Charlotte" (4.874 million viewers, #1; adults 18-49: 1.2, #1).

FOX (3.913 million viewers, #2; adults 18-49: 1.0, #2) then took home the silver with its presentation of the "NLCS, Game 1" (3.913 million viewers, #3; adults 18-49: 1.0, #2).

Next up was CBS (3.761 million viewers, #3; adults 18-49: 0.7, #3) with encores of "NCIS: New Orleans" (3.666 million viewers, #4; adults 18-49: 0.7, #T4) and "Stalker" (3.126 million viewers, #5; adults 18-49: 0.7, #T4) plus a new "48 Hours" (4.492 million viewers, #2; adults 18-49: 0.8, #3).

And finally, NBC (2.741 million viewers, #4; adults 18-49: 0.6, #4) closed out the evening with repeats of "The Mysteries of Laura" (2.406 million viewers, #8; adults 18-49: 0.5, #8), another "The Mysteries of Laura" (3.038 million viewers, #6; adults 18-49: 0.6, #7) and "Saturday Night Live" (2.780 million viewers, #7; adults 18-49: 0.7, #T4).

In late-night metered market ratings (via NBC's press release):

·"Saturday Night Live," with host Bill Hader and musical guest Hozier, averaged a 3.8/9 in metered-market households and a 1.8/8 in adults 18-49 in the Local People Meters. "Saturday Night Live" ranked as the #1 telecast of the night on ABC, CBS, NBC and Fox in metered-market households and adult 18-49 rating in the Local People Meters, outscoring all primetime programs on those networks in both measures on a night that included playoff baseball on Fox and NASCAR Racing on ABC.

Source: Nielsen Media Research





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