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[10/16/15 - 08:28 AM]
For the 4th Straight Week, ABC's TGIT Lineup Dominates Its Non-Sports Competition with the Top 3 Entertainment Telecasts of the Evening
ABC spins the numbers for Thursday, October 15.

[via press release from ABC]

ABC Doubles its Non-Sports Competition on Thursday in with the Top 3 Dramas

Live + Same Day Results:

ABC Thursday Prime (8-11pm - 7.6 million and 2.2/7 in AD18-49): On a night full of sports competition from the MLB Playoffs and Thursday Night Football, ABC (7.6 million and 2.2/7) marked its 4th straight Thursday this season as the dominant #1 non-sports net, outdelivering NBC's drama lineup (4.9 million and 1.1/4) by 56% in Total Viewers and 100% in Adults 18-49 and Fox's drama lineup (4.4 million and 1.0/3) by 73% in Total Viewers and 120% in Adults 18-49. ABC's TGIT lineup once again won the night across key Women (W18-34/W18-49/W25-54) and with playback will significantly close the Adult 18-49 gap with CBS on the night. ABC's Thursday lineup showed strong retention, holding 96% of last week's Adult 18-49 delivery (2.3/8).

· For the 4th straight week this season, ABC's TGIT schedule delivered the Top 3 entertainment programs on Thursday in Adults 18-49 with Grey's Anatomy (2.2/8), Scandal (2.3/7) and How to Get Away with Murder (2.0/7).

· Live + 3 Ratings for Last Week: ABC's Thursday dramas stood as the night's top gainers in TV playback with Adults 18-49, adding 1.2-1.3 rating points after 3 days of TV playback: Grey's Anatomy (+1.2 points to deliver a 3.4 rating), Scandal (+1.3 points to a 3.9 rating) and How to Get Away with Murder (+1.2 points to a 3.4 rating).

Please Note: Both Grey's and Murder adjusted up 1-tenth in the National ratings last week.

· At 8pm, ABC's Grey's was up 5% from its week-ago Fast Affiliate Adult 18-49 rating (2.2/8 vs. 2.1/8) and doubled its drama competition in the hour on both NBC (Heroes Reborn = 1.1/4) and Fox (Bones = 1.1/4).

· At 9pm, Scandal (2.3/7) beat NBC's The Blacklist by 64% (1.4/4) in Adults 18-49 and Fox's Sleepy Hollow by 188% (0.8/3).

· At 10pm, Murder nearly tripled NBC's The Player in Adults 18-49 (best-yet +186% - 2.0/7 vs. 0.7/2).

Quick Take for Thursday, October 15, 2015 (Fast Affiliate Live + Same Day Ratings)

For the 4th Straight Week, ABC's TGIT Lineup Dominates its Non-Sports Competition with the Top 3 Entertainment Telecasts of the Evening

"Grey's" Doubles NBC's "Heroes Reborn" and Fox's "Bones"

"Scandal" Tops "The Blacklist" by 64% and "Sleepy Hollow" by 188%

"Murder" Nearly Triples NBC's "The Player" in the 10pm Hour

Thursday (10/15/15) - ABC Viewer and Adult 18-49 Projections, including Multiplatform + 35 Days

"Grey's Anatomy": L3 = 12.4 million/3.2 rating, L7 = 13.3 million/3.5 rating and MP+35 = 4.5 rating

"Scandal": L3 = 11.8 million/3.5 rating, L7 = 12.5 million/3.6 rating and MP+35 = 4.6 rating

"HTGAWM": L3 = 10.7 million/3.1 rating, L7 = 11.4 million/3.1 rating and MP+35 = 4.2 rating

Live + Same Day Results:

ABC Thursday Prime (8:00-11:00 p.m. - 7.6 million and 2.2/7 in AD18-49):

On a night full of sports competition from the MLB Playoffs and Thursday Night Football, ABC (7.6 million and 2.2/7) marked its 4th straight Thursday this season as the dominant No. 1 non-sports net with the Top 3 entertainment shows. The Net outdelivered NBC's drama lineup (4.9 million and 1.1/4) by 56% in Total Viewers and 100% in Adults 18-49 and Fox's drama lineup (4.4 million and 1.0/3) by 73% in Total Viewers and 120% in Adults 18-49. ABC's TGIT lineup once again won the night across key Women (W18-34/W18-49/W25-54) and with playback will significantly close the Adult 18-49 gap with CBS on the night.

· ABC's Thursday lineup showed strong retention, holding 96% of last week's Adult 18-49 delivery (2.3/8).

· Live + 3 Ratings for Last Week: ABC's Thursday dramas stood as the night's top gainers in TV playback with Adults 18-49, adding 1.2-1.3 rating points after 3 days of TV playback: "Grey's Anatomy" (+1.2 points to deliver a 3.4 rating), "Scandal" (+1.3 points to a 3.9 rating) and "How to Get Away with Murder" (+1.2 points to a 3.4 rating).

Please Note: Both "Grey's" and "Murder" adjusted up 1-tenth in the National ratings last week.

"Grey's Anatomy" (8:00-9:00 p.m. - 8.2 million and 2.2/8 in AD18-49):

At 8:00 p.m., ABC's "Grey's Anatomy" was up 5% from its week-ago Fast Affiliate Adult 18-49 rating (2.2/8 vs. 2.1/8) and doubled its drama competition in the hour on both NBC ("Heroes Reborn" = 1.1/4) and Fox ("Bones" = 1.1/4).

"Scandal" (9:00-10:00 p.m. - 8.0 million and 2.3/7 in AD18-49):

Building on its lead-in at 9:00 p.m., ABC's "Scandal" (2.3/7) beat NBC's "The Blacklist" by 64% (1.4/4) in Adults 18-49 and Fox's "Sleepy Hollow" by 188% (0.8/3). In addition, "Scandal" attracted 1.2 million more viewers than "The Blacklist" (8.0 million vs. 6.8 million).

"How to Get Away with Murder" (10:00-11:00 p.m. - 6.7 million and 2.0/7 in AD18-49):

At 10:00 p.m., ABC's "How to Get Away with Murder" nearly tripled NBC's "The Player" in Adults 18-49 (best-yet +186% - 2.0/7 vs. 0.7/2). "Murder" also drew 2.7 million more viewers than "The Player" (6.7 million vs. 4.0 million).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 10/15/15.





  [october 2015]  
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M
T
W
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F
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· BLACKLIST, THE (NBC)
· BONES (FOX)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· HOW TO GET AWAY WITH MURDER (ABC)
· PLAYER, THE (NBC)
· SCANDAL (ABC)





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