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Ratings Highlights for October 2015 - Final National Ratings
Disney Channel Wins October in Targeted Youth Demographics
24-Hour Disney Junior channel Is TV's #1 Preschooler Network
for the 31st-Consecutive Month in Total Viewers and Kids 2-5
Disney Channel
For October 2015, Disney Channel -- powered by its 99th original movie "Invisible Sister" -- ranked as TV's #1 network on a Total Day basis for the 54th-consecutive month, towering over runner up Nickelodeon by double digits among Kids 6-11 (365,000/1.6 rating) and for the 66th-straight month among Tweens 9-14 (383,000/1.6 rating) - since May 2011 and May 2010, respectively.
Disney Channel nearly doubled Nickelodeon in Tweens 9-14 (+98% - 383,000 vs. 193,000) and was ahead by double digits for the 19th month in a row in Kids 6-11 (+19% - 365,000 vs. 307,000).
In Primetime, Disney Channel extended its streak as TV's #1 network on a monthly basis to 128-consecutive months in Kids 6-11 (654,000/2.8 rating) and to 124 months running in Tweens 9-14 (659,000/2.8 rating).
· The premiere of Disney Channel Original Movie "Invisible Sister" (10/09/15, 8:00 p.m.), starring Rowan Blanchard ("Girl Meets World") and Paris Berelc ("Lab Rats: Elite Force," "Mighty Med"), ranked as the month's #1 TV telecast across major youth Kids 2-11 (2.5 million/6.5 rating), Kids 6-11 (2.2 million/9.2 rating) and Tweens 9-14 (1.9 million/7.9 rating) demographics and was the #1 TV movie in Total Viewers (5.0 million).
24-Hour Disney Junior channel
For October 2015, the 24-hour Disney Junior channel ranked #1 across preschooler networks for the 31st-consecutive month in Total Viewers (486,000), Kids 2-5 (207,000/1.3 rating) and Boys 2-5 (102,000/1.3 rating) - every month since reporting public ratings on April 1, 2013 - for the 28th month in a row in Girls 2-5 (104,000/1.4 rating) and for the 29th-straight month in Women 18-49 (105,000).
· The channel delivered the month's Top 6 series across preschooler networks among Total Viewers and Top 4 series in Kids 2-5:
P2+
Program Net Day (s) Dur 000s
PJ MASKS DISJR MTWTFSS 42 764
MICKEY MOUSE CLUBHOUSE DISJR MTWTFSS 119 670
MILES FROM TOMORROWLAND DISJR MTWTFSS 41 631
SOFIA THE FIRST DISJR MTWTFSS 89 625
DOC MCSTUFFINS DISJR MTWTFSS 148 527
JAKE/NEVER LAND PIRATES DISJR MTWTFSS 144 515
P2-5
Program Net Day (s) Dur US AA 000s
PJ MASKS DISJR MTWTFSS 42 2.3 347
MICKEY MOUSE CLUBHOUSE DISJR MTWTFSS 119 1.9 294
MILES FROM TOMORROWLAND DISJR MTWTFSS 41 1.8 281
SOFIA THE FIRST DISJR MTWTFSS 89 1.8 275
· Disney Junior channel out-delivered Nick Jr. by double digits across all key categories: Total Viewers (+40% - 486,000 vs. 347,000), Kids 2-5 (+22% - 207,000 vs. 169,000), Girls 2-5 (+16% - 104,000 vs. 90,000), Boys 2-5 (+29% - 102,000 vs. 79,000) and Women 18-49 (+75% - 105,000 vs. 60,000).
· Disney Junior channel out-delivered Sprout by triple digits for the 31st month in a row across Total Viewers (+350% - 486,000 vs. 108,000), Kids 2-5 (+331% - 207,000 vs. 48,000), Girls 2-5 (+420% - 104,000 vs. 20,000), Boys 2-5 (+264% - 102,000 vs. 28,000) and Women 18-49 (+453% - 105,000 vs. 19,000).
Source: NTI, U.S. ratings. October 2015: 9/28/15-10/25/15 - most current; Total Day rank streaks include ties based on rating. Preschooler program ranks based on regularly-scheduled weekly series.
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