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[11/06/15 - 08:29 AM]
ABC Is No. 1 on Thursday in Adults 18-49, Jumping 11% Week to Week
ABC spins the numbers for Thursday, November 5.

[via press release from ABC]

ABC is #1 on Thursday with the Top 3 Dramas and Double Digit Gains Week to Week

Live + Same Day Fast Affiliate Results:

ABC Thursday Prime (8-11pm - 7.7 million and 2.1/7 in AD18-49): Up against CBS' season premiere of its new Thursday lineup, ABC ranked #1 on the night in Adults 18-49 (2.1/7), tying CBS (2.1/7) and beating NBC by 91% (1.1/4) and Fox by 110% (1.0/3). The Net was #1 in 5 of 6 half hours of the night. It was ABC's 2nd consecutive night to rank #1 in Adults 18-49, after winning Wednesday with The CMA Awards.

· ABC's Grey's (2.3/8), Scandal (2.3/7) and HTGAWM (1.9/6) ranked as Thursday's Top 3 dramas in Adults 18-49 (pacing well ahead of CBS' Elementary premiere, NBC's Heroes Reborn/The Blacklist/The Player and Fox's Bones/Sleepy Hollow). In fact Greys and Scandal, trailed only CBS' The Big Bang Theory on the night in Adults 18-49.

· ABC's Thursday was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+11%).

· Live + 3 for Last Week: Last week's How to Get Away with Murder scored the show's biggest-ever L+3 playback increase among Adults 18-49, with an +83% jump over its L+SD rating (+1.5 rating points). HTGAWM grew to a 3.3 Adult 18-49 rating in the L+3 numbers to match its week-earlier rating (after being down 2-tenths week to week in L+SD).

Grey's Anatomy (8-9pm - 8.5 million and 2.3/8 in AD18-49): At 8pm against CBS' Thursday premieres of Big Bang and Life in Pieces, ABC's Grey's returned from the prior week's preemption to rank a strong second in the hour with Total Viewers and Adults 18-49, dominating Fox's Bones (5.3 million and 1.2/4) and NBC's Heroes Reborn (4.0 million and 1.3/4). The ABC drama built by 9% at 8:30pm in Adults 18-49 to win the half-hour over CBS' Life in Pieces (2.4/8 vs. 2.3/8).

Scandal (9-10pm - 8.0 million and 2.3/7 in AD18-49): At 9pm, Scandal won the 9pm hour with Adults 18-49 (2.3/7), beating out CBS' comedies by 21% (1.9/6 - Mom premiere/Big Bang-R), NBC's The Blacklist by 64% (1.4/4) and Fox's Sleepy Hollow by 156% (0.9/3) in Adults 18-49. Scandal was up week to week in viewers (+4%) and held even in Adults 18-49.

How to Get Away with Murder (10-11pm - 6.5 million and 1.9/6 in AD18-49): At 10pm, ABC's How to Get Away with Murder won its hour by 27% over CBS' Elementary premiere in Adults 18-49 (1.9/6 vs. 1.5/5) and defeated NBC's The Player for the 7th week in a row (+171% - 0.7/3). Murder grew week to week in Total Viewers (+3%) and Adults 18-49 (+6%).

Thursday (11/05/15) - ABC Viewer and Adult 18-49 Projections, including Multiplatform + 35 Days

Grey's: L3 = 13.4 million/3.5 rating, L7 = 14.5 million/3.7 rating and MP+35 = 4.8 rating

Scandal: L3 = 12.4 million/3.4 rating, L7 = 13.3 million/3.7 rating and MP+35 = 4.7 rating

HTGAWM: L3 = 10.5 million/3.0 rating, L7 = 11.4 million/3.2 rating and MP+35 = 4.1 rating

Quick Take for Thursday, November 5, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Is No. 1 on Thursday in Adults 18-49, Jumping 11% Week to Week

"Grey's" Returns Strong Against CBS' "Big Bang" Premiere at 8 p.m., Building on the Half-Hour to Move Ahead of "Life In Pieces" at 8:30 p.m. in Adults 18-49

"Scandal" Gains Viewers Week to Week and Dominates at 9 p.m. in Adults 18-49

Growing Week to Week, "HTGAWM" Beats CBS' "Elementary" Opener by Double Digits and NBC's "The Player" by Triple Digits in Adults 18-49

Thursday (11/05/15) - ABC Viewer and Adult 18-49 Projections, including Multiplatform + 35 Days

"Grey's": L3 = 13.4 million/3.5 rating, L7 = 14.5 million/3.7 rating and MP+35 = 4.8 rating

"Scandal": L3 = 12.4 million/3.4 rating, L7 = 13.3 million/3.7 rating and MP+35 = 4.7 rating

"HTGAWM": L3 = 10.5 million/3.0 rating, L7 = 11.4 million/3.2 rating and MP+35 = 4.1 rating

Live + Same Day Results:

ABC Thursday Prime (8:00-11:00 p.m. - 7.7 million and 2.1/7 in AD18-49):

Up against CBS' season premiere of its new Thursday lineup, ABC ranked No. 1 on the night in Adults 18-49 (2.1/7), tying CBS (2.1/7) and beating NBC by 91% (1.1/4) and Fox by 110% (1.0/3). The Net was No. 1 in 5 of 6 half-hours of the night. It was ABC's 2nd-consecutive night to rank No. 1 in Adults 18-49, after winning Wednesday with "The CMA Awards."

· ABC's "Grey's" (2.3/8), "Scandal" (2.3/7) and "How to Get Away with Murder" (1.9/6) ranked as Thursday's Top 3 dramas in Adults 18-49 (pacing well ahead of CBS' "Elementary" premiere, NBC's "Heroes Reborn"/"The Blacklist"/"The Player" and Fox's "Bones"/"Sleepy Hollow"). In fact, "Greys" and "Scandal" trailed only CBS' "The Big Bang Theory" on the night in Adults 18-49.

· ABC's Thursday was up by double digits week to week in Total Viewers (+12%) and Adults 18-49 (+11%).

"Grey's Anatomy" (8:00-9:00 p.m. - 8.5 million and 2.3/8 in AD18-49):

At 8:00 p.m. against CBS' Thursday premieres of "Big Bang" and "Life in Pieces," ABC's "Grey's" returned from the prior week's preemption to rank a strong second in the hour with Total Viewers (8.5 million) and Adults 18-49 (2.3/8), dominating Fox's "Bones" (5.3 million and 1.2/4) and NBC's "Heroes Reborn" (4.0 million and 1.3/4). The ABC drama built by 9% at 8:30 p.m. in Adults 18-49 to move ahead of CBS' "Life in Pieces" in the half-hour (2.4/8 vs. 2.3/8).

"Scandal" (9:00-10:00 p.m. - 8.0 million and 2.3/7 in AD18-49):

"Scandal" won the 9:00 p.m. hour with Adults 18-49 (2.3/7), beating out CBS' comedies by 21% (1.9/6 - "Mom" premiere/"Big Bang"-R), NBC's "The Blacklist" by 64% (1.4/4) and Fox's "Sleepy Hollow" by 156% (0.9/3) in Adults 18-49. "Scandal" was up week to week in viewers (+4%) and held even in Adults 18-49.

"How to Get Away with Murder" (10:00-11:00 p.m. - 6.5 million and 1.9/6 in AD18-49):

At 10:00 p.m., ABC's "How to Get Away with Murder" won its hour by 27% over CBS' "Elementary" premiere in Adults 18-49 (1.9/6 vs. 1.5/5) and defeated NBC's "The Player" for the 7th week in a row (+171% - 0.7/3). "Murder" grew week to week in Total Viewers (+3%) and Adults 18-49 (+6%).

Live + 3 for Last Week: Last week's "How to Get Away with Murder" scored the show's biggest-ever L+3 playback increase among Adults 18-49, with a +83% jump over its L+SD rating (+1.5 rating points). "HTGAWM" grew to a 3.3 Adult 18-49 rating in the L+3 numbers to match its week-earlier rating (after being down 2-tenths week to week in L+SD).

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/05/15.





  [november 2015]  
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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· BONES (FOX)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· HOW TO GET AWAY WITH MURDER (ABC)
· LIFE IN PIECES (CBS)
· MOM (CBS)
· PLAYER, THE (NBC)
· SCANDAL (ABC)
· SLEEPY HOLLOW (FOX)





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