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[11/06/15 - 08:26 AM]
"Heroes Reborn" Jumps 30% Week to Week in Adults 18-49 to a Five-Week High
NBC spins the numbers for Thursday, November 5.

[via press release from NBC]

'HEROES REBORN' JUMPS +30% WEEK TO WEEK IN ADULTS 18-49 TO A FIVE-WEEK HIGH

'HEROES' IS UP IN EVERY KEY MEASURE, INCLUDING GAINS OF +60% IN ADULTS 18-34 AND MEN 18-34

LAST WEEK'S "HEROES REBORN" INCREASES BY +91% IN 18-49 AFTER 3 DAYS OF TIME-SHIFTING AND 7 DAYS ON ALTERNATE PLATFORMS, WHILE 'BLACKLIST' AND 'THE PLAYER' INCREASE BY +82% EACH

NBC RESEARCH ESTIMATES LAST NIGHT'S 'BLACKLIST' WILL MORE THAN DOUBLE TO A 3.0 IN 18-49 AND 'HEROES' WILL GROW BY +92% TO A 2.5 AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS

'BLACKLIST' IS THE SEASON'S MOST UPSCALE DRAMA ON THE BIG 4

Thursday Primetime Results:

CBS carried NFL football in the Cleveland and Cincinnati markets.

"Heroes Reborn" (1.3/4 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET):

· Jumps +30% week to week in 18-49 (1.3 vs. 1.0).

· Hits a five-week high in 18-49 (best since Oct. 1, 1.6).

· Beat NBC's slot average from last season by +30% in 18-49 (1.3 vs. 1.0, L+SD non-sports).

· Grows week to week in every key measure.

· Grows versus last week by +60% in adults 18-34 (0.8 vs. 0.5), +60% in men 18-34 (0.8 vs. 0.5) and +40% in women 18-34 (0.7 vs. 0.5).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· Last week's "Heroes Reborn" added more than 900,000 full-episode views (P2+) in seven days on NBC.com and Hulu (934,024).

· Among adults 18-49, last week's episode grew by +91% (to a 2.0 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.05 rating to a projected 2.01 rating in TAMi estimates).

"The Blacklist" (1.4/4 in 18-49, 6.3 million viewers overall from 9-10 p.m. ET):

· Retains 93% of last week's adult 18-49 rating (1.4 vs. 1.5) and +100% in women 18-49 (1.5 vs. 1.5), adults 18-34 (0.7 vs. 0.7) and women 18-34 (0.7 vs. 0.7).

· Grows week to week in men 18-34 (0.7 vs. 0.6).

· Ranked #2 in the time period among the Big 4 in men 18-49 (1.3) and men 25-54 (1.7).

· These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

· In adults 18-49, last week's episode grew by +82% (to a 2.7 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (1.47 rating to a projected 2.68 rating in TAMi estimates).

· Last week's "Blacklist" added more than half a million full-episode views (P2+) in seven days on NBC.com (501,850).

· Beats Fox's "Sleepy Hollow" head to head in the time period by +56% in adults 18-49 (1.4 vs. 0.9).

· Upscale: "Blacklist" is the season's most upscale drama on ABC, CBS, NBC or Fox, and is the #2 primetime series overall on those nets, indexing at a 154 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"The Player" (0.7/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET):

· Retains 100% of last week's rating in adults 18-49 (0.7 vs. 0.7).

· Is close to rounding up to a 0.8 (currently reporting a 0.74).

· Grows week to week in women 18-49, women 25-54 and adults, men and women 18-34.

· TIME SHIFTING / ALTERNATE PLATFORMS: In adults 18-49, last week's episode grew by +82% (to a 1.3 rating) via 3 days of time-shifting and 7-day alternate-platform viewership (0.72 rating to a projected 1.31 rating in TAMi estimates).

NBC RESEARCH ESTIMATES FOR NOV. 5 TELECASTS AFTER 7 DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWS:
Show... 18-49 Rating... Total Viewers
Heroes Reborn... 2.5... 6.56 million
The Blacklist... 3.0... 11.59 million
The Player... 1.4... 5.58 million

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.1/6; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.7/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/6 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2015]  
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· BLACKLIST, THE (NBC)
· HEROES (NBC)
· PLAYER, THE (NBC)
· SLEEPY HOLLOW (FOX)





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