or


[11/07/15 - 08:38 AM]
"Dateline NBC" Increases 25% Week to Week to Its Top 18-49 Rating Since Oct. 2
NBC spins the numbers for Friday, November 6.

[via press release from NBC]

'DATELINE NBC' INCREASES +25% WEEK TO WEEK TO ITS TOP 18-49 RATING SINCE OCT. 2

Friday Primetime Results:

"Dateline NBC" (1.0/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET):

· Hits a five-week high in 18-49 (best since Oct. 2, 1.1) and equals a five-week high in adults 25-54 (matching its best since Oct. 2, 1.6).

· Grows +25% week to week in adults 18-49 (1.0 vs. 0.8).

· Increases week to week in nearly every key measure, including gains of:

· +27% in adults 25-54 (1.4 vs. 1.1).

· +25% in men 25-54 (1.0 vs. 0.8).

· +29% in women 25-54 (1.8 vs. 1.4).

· Grows half-hour to half-hour in every key measure, despite the 10 p.m. hour.

· Will add substantial viewership via time-shifting - Friday's "Dateline NBC" has increased by +30% this season in 18-49 rating (from a 1.00 to a 1.30) and 1.0 million viewers overall (5.0 million to 6.0 million) going from L+SD to L+7.

· Upscale: The prior week's "Dateline" was the most upscale non-sports show of the night on the Big 4, indexing at a 127 among adults 18-49 living in homes with $100K+ incomes (L+SD).

"Grimm" (1.0/4 in 18-49, 3.8 million viewers overall from 9-10 p.m. ET):

· Tied for #2 in the time period among the Big 4 nets in adults 18-34 and ranked #2 outright among those nets in men 18-34.

· Maintained 91% of last week's adult 18-49 rating (1.0 vs. 1.1) and 100% in men 18-34 (0.6 vs. 0.6).

· Maintained 100% of what it was averaging at the end of last season during the May Sweep in adults 18-49 (1.0 vs. 1.0).

· Builds on this week's lead-in by +67% in 18-49.

· Will add substantial viewership via time-shifting - "Grimm" first-runs grew by +83% last season in 18-49 rating (from a 1.15 to a 2.10) and 2.6 million viewers overall (4.8 million to 7.4 million) going from L+SD to L+7.

"Undateable" (0.7/3 in 18-49, 2.7 million viewers overall from 8-8:30 p.m. ET):

· With a live telecast, maintains 100% week to week in adults 18-49 (0.7 vs. 0.7)

· Grows +4% versus last week in total viewers (2.698 million vs. 2.602 million) and +13% in women 18-49 (0.9 vs. 0.8).

· Will add significant viewership via time-shifting - "Undateable" has increased by +33% this season in 18-49 rating (from a 0.82 to a 1.09) and 583,000 viewers overall (2.7 million to 3.3 million) going from L+SD to L+7.

· Upscale: The previous week's "Undateable" tied as the top scripted show of the night in education level on the Big 4, indexing at a 113 among adults 18-49 with four or more years of college (L+SD).

"Truth Be Told" (0.6/2 in 18-49, 2.1 million viewers overall from 8:30-9 p.m. ET):

· Retains 86% of last week's rating in adults 18-49 (0.6 vs. 0.7), 89% in adults 25-54 (0.8 vs. 0.9) and 100% in women 25-54 (1.0 vs. 1.0).

· Will add significant viewership via time-shifting - "Truth Be Told" has grown by +31% this season in 18-49 rating (from a 0.74 to a 0.97) and 491,000 viewers overall (2.6 million to 3.1 million) going from L+SD to L+7..

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; "Late Show with Stephen Colbert," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.0/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/2 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [november 2015]  
S
M
T
W
T
F
S


· DATELINE NBC (NBC)
· GRIMM (NBC)
· TRUTH BE TOLD (NBC)
· UNDATEABLE (NBC)





most recent ratings | view all posts
[09/20/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Got Talent" Finale Puts NBC on Top
The Peacock's summer mainstay however is down 31% among adults 18-49 from a year ago.

[09/19/18 - 03:31 PM]
"American Horror Story: Apocalypse" Bows as Most-Watched Program on Television the Night of Its Premiere
FX further spins the numbers for Wednesday, September 12.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.